The Best Marketing Strategies to Drive Traffic and Sales to Your Online Store

If your offline company is successful, marketing is nothing new to you. However, the methods for bringing customers to your online store may be a very different story. 

You’ll be able to reach more potential consumers with your online store than ever before, and you’ll have total control over how they purchase. But in this case, “if you build it, they will come” is not true.

In this post, we’ll discuss some of the top strategies for promoting your new online store to potential customers.

 To make the most of all your channels, we’ll take into account not just how to increase traffic to your website but also increase sales or retention. 

Utilize your email list and continue to expand it

Having a solid email marketing plan is crucial, even for brick-and-mortar businesses, as Barry Brown, owner of Counter Culture DIY explains: 

“Gather as many email addresses as you can from individuals interested in your events, customers, and potential customers. When you start selling, you’ll be able to notify everyone via email that they may go to your store’s website.

It can be a good idea to consider a promotion for your email list subscribers or even a discount for referrals to entice users to tell their friends and family about your website.

Keep collecting email addresses on your website since email is still one of the best marketing tools available to e-commerce businesses. 

In exchange for a little discount, such as 15% off their first purchase or free delivery, several firms employ pop-up boxes to ask customers to submit their email addresses.

Additionally, you need to confirm that your email list is receiving regular updates from you. 

Establish a regular email cadence and include specials, fresh material, new product introductions, and other updates that can tempt them to visit your website.”

Make your website SEO-friendly

Sam Underwood, owner of SEO Toolbelt shares: “Search engine optimization (SEO) covers a wide range of topics, therefore attempting to optimize may send you spiraling down a very dark rabbit hole. If you’re just getting started, consider the following:

Consider your user’s perspective. How does your target market discuss your products? What do they want to know?

Pay attention to the text on the page. On-page content includes things like product names and descriptions, pictures, any blogs you may have, and other information you may have. 

Make sure the material addresses your consumers’ inquiries and employs terminology they could readily use when looking for relevant items.

Furthermore, meta tags are crucial. A search engine’s title tags, which function as headlines, aid it in determining the subject matter of each page. 

Your website’s pages should each have their own distinct title tag. The meta descriptions for each page are concise summaries. Users will notice your title tag and meta description before anything else when your website appears on a search engine results page.”

Engage influencers

Look for social media influencers and bloggers who have substantial followings in your desired niche. If influencer posts showcase your items in an honest manner, they may increase awareness and your SEO worth. 

Relationships with people who are important in your target market may significantly influence how your target consumers behave and bring traffic back to your website. 

Influencers will be curious about you if you have something that appeals to their audience. Work in collaboration with them to provide valuable material, such as insider tips, competitions, or freebies, to their audiences.

Write articles or blogs

Aliza Naiman, owner of Olgam Life states: “Publishing unique material may establish you as a thinking leader, whether on your own blog or websites for your business. 

When it’s time to make a purchase, customers will visit your website since they will see you as a trusted source of information. Customers will see that you are a reliable source of knowledge if your articles provide instruction and how-to guidance rather than a sales pitch. 

If you’re having trouble coming up with topics, think about offering advice or best practices that will assist your readers in resolving their most urgent issues. 

Once you’ve developed this material, make sure to distribute and advertise it through email and your social media accounts.” 

Gain More Attention With Giveaways

Saj Munir, owner of Chorlton Fireworks recommends doing giveaways. He states: “Buzz-building is crucial since it may make a business more recognizable and memorable, boosting internet traffic.

When you’re going to launch a new product, creating intriguing freebies is one of the finest methods to build buzz.  

Running giveaways prior to the release of a new product will guarantee that your giveaway postings are shared on social media and proliferated via word-of-mouth. 

This will raise awareness of the brand and, more particularly, of the introduction of your product.

Use a service like Gleam.io, which promotes companies by launching campaigns, to create prizes. It’s a terrific site for giveaways since it offers a ton of hilarious suggestions for potential prizes.” 

Utilize current clients to generate repeat traffic

Because they already shop at your business, current customers are your finest source of traffic.

Therefore, using part of your resources makes sense to encourage people to visit your website again.

For instance, you may provide discounts or promotions in return for recommendations.

You may also encourage visitors to subscribe to your newsletter and create an email list.

Some companies employ an integrated email subscription form to convert shop visitors into subscribers.

Your list may expand by:

  • adding pop-ups that solicit email addresses in return for promotions
  • Exit-intent popups are implemented when visitors leave your site
  • constructing static opt-in forms similar to the one above
  • And a lot more

You might try one of the Getsitecontrol templates for pop-ups. With this no-code program, it’s simple to generate opt-in forms and display them on your website in any way you choose.

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