The Best Haircare Brands of 2021

Recent decades reveal how toxic ingredients riddle hair care products in addition to the overwhelming increase of food and substance allergies and intolerances.  New companies are burgeoning in the beauty industry offering total customization in response to these revelations.

Here’s a list of four of the best hair care brands that offer customized shampoo, conditioner, hair masks and other styling accoutrements. 


Formulate creates customized shampoo and conditioner via a fantastic and detailed questionnaire that gets down to the nitty-gritty of your concerns, issues and goals.  They pay attention to specific requirements like gluten-free, vegan and silicon-free, to name a few.

Once you submit your quiz, they pair you with a personal chemist who oversees the creation of your products.  The only downside is that you must make a purchase in order to see what they’re going to put into your shampoo and conditioner. 


Prose is a certified B company that dedicates themselves to pure products.  They offer a huge range of hair care products for customization like shampoo, conditioner, hair mask, serum and so much more!

They have a great quiz to predetermine your concerns.  But it doesn’t allow for optimal customizations in regards to allergies.  But they standardized their products to be gluten-free, vegan and free of parabens no matter what.


The customized hair care products by Strands takes a different approach.  They send you a kit where you fill out a questionnaire.  You send this back to them along with a lock of your hair.  They analyze your hair and create a formulation based on your own chemistry.

You receive two separate shipments.  The first one is your hair test kit that comes with sebum test strips, a sample collection bag, return envelope and scent cards.  Once their scientists analyze your hair, you will receive your test results along with a tester bottle of shampoo and conditioner.  You try out your formulations and then contact Strands to let them know about any adjustments you want.

Function of Beauty

Not only can you get customized shampoo, conditioner and other hair care products from Function of Beauty, but you can also get body wash and skin care too.  Depending on what you want, you take two separate quizzes, one for hair and another for skin. 

You get to select what concerns your hair most, what your goals are, what scents you want involved and what color you want your products to be.  For instance, you could get something bursting with the smell of roses that’s also purple. But the quiz is short, offers little detailed customization and you can’t see what’s in your formulation until you place your order.

Finding the Best Brand for Your Hair

Buying hair care products off the shelf at a store is becoming a thing of the past.  Getting a customized formulation suited your needs and personal chemistry will not only ensure you have great hair but will also safeguard against harsh chemicals and toxic preservatives.