BUSINESS

The Best Growth Hacker and Google Analytics Expert for your Company

Growth Hacking is a method in which companies try to attract more customers and grow, spending as little time and money as possible. Growth hackers are your company’s best friends.

The idea is alike to a “life hack” that saves you time and effort. Growth hacking is used to describe the methods a business uses to achieve its goals more quickly and easily.

Knowing what to do with analytics data can help or ruin any campaign. Any online business must be data-driven. If you don’t know how to track leads or even website visits, you won’t know if your marketing is bringing results and that could mean a waste of money.

By becoming a Google Analytics expert, you can:

  • Analyze a website’s key performance metrics
  • Structure your campaigns based on data for more successful marketing efforts
  • Create reports to track company goals
  • Understand customer behavior
  • Discover how people find your website

1. Traffic

Traffic is the basis of all analytics. If you have no traffic, you have no data. Online marketing campaigns are a great way to drive traffic to your site, and you need to know how to segment all of this data and extract the knowledge you need from it.

2. Leads

Running an online campaign for any type of company usually has one primary goal: to attract potential customers. The only way to know where these leads are coming from and what actions they are taking on your website is to track them. Understanding your lead data will help you grow each of them and successfully drive leads down the sales funnel.

3. SEO

SEO (Search Engine Optimization) is a collection of techniques that help find your site. Good (and bad) SEO can make a big difference in your online marketing efforts. It’s not as hard as people think, and if you know what keywords are, you already have an edge. While advanced SEO involves learning about the structure of a website and may require the help of a backend designer, acquiring a fundamental knowledge of SEO will help you understand the bigger picture of analytics.

4. Social Media

Becoming a Google Analytics expert for your company isn’t just about your website. You need to have a solid understanding of social media and how it affects your marketing efforts. While you can attract most visitors from organic or paid searches, social media should not be underestimated. Millions of people browse Facebook, Instagram, Twitter, and other platforms every day, so the ability to analyze social media traffic is a necessary skill.

To get the results you want from social media, it’s important to know your audience, know which channels are best for your audience, and when to publish your content. Each channel is unique and attracts different people, and the social media landscape is constantly changing. Start by examining which channels you are currently using and if they are appropriate for your business and target audience.

5. Blogging

Blogging is a great way to add content to your site and establish yourself as a thought leader. Your blog also needs to be tracked. Do you know which blog posts performed best on social media compared to the ones that were popular on your mailing list? Otherwise, you are missing out on important data.

By knowing which posts are trending and which are failing, you will know which content your audience likes the most and which keyword strategy to use. Analyzing your blogging efforts and making changes based on the results will increase your traffic and therefore your leads.