With the use of artificial intelligence and robotic solutions in today’s e-commerce industry, will customers ever get a real person to recommend products for them? Many online shoppers need people to tell them how certain products worked out well for them or other people. The last thing you need when shopping online is a “Bot” to recommend a product for you based on some unknown sales algorithm. With too many artificial intelligent tools deployed by e-commerce platforms to sell off products, will customers ever get a real human to recommend products to them when it matters?
The human touch: Recent developments in the e-commerce industry show that customers need product guides when shopping
Despite the dynamic nature of the e-commerce ecosystem, the process of online shopping is still largely a DIY activity. This means that customers are largely left on their own to make difficult decisions about the product they know nothing of. This does not create any long-term significant value for the customer especially when the product is wrongly applied. It is known that e-commerce has exploded astronomically to include a lot of digital solutions. However, the most important stage of the business (customer-product interaction) is still highly formulaic. There needs to be a human touch in the entire customer shopping experience.
How e-commerce platforms can introduce a human touch to their processes
There are many reliable providers of human commerce like humankind. They have a solution that can be used by e-commerce platforms to connect to their customers. These B2B e-commerce solutions are meant to elevate and customize the general shopping experience of all customers on an e-commerce platform.
The benefits of a human experience to e-commerce platforms
1). Hand-selected recommendations: With a human touch, e-commerce platforms can recommend hand-selected products/solutions to their customers. This involves the use of product experts/specialists to select the right solution/product from the problems faced by the customer.
2). Long-term customer relationships: The human touch will generally lead to a long-term customer relationship. This is because h-commerce is a strategy that guarantees both short and long-term success. People get products that are more suited for them rather than making guesses. Human commerce results in a customer that is happier and more satisfied with the level of service that they get from their preferred e-commerce platforms.
3). Custom landing pages: Customers get custom landing pages to buy products. This is such a huge benefit for e-commerce platforms because there is a likelihood that the customer will purchase the product. The will for a customer to buy a product is enhanced if they have a custom landing page with their names and the benefits of the product to them.
4). A new way of online shopping: The h-commerce offers customers a new way to shop online. Rather than being left on their own to make assumptions about product applications, customers are connected directly to a product expert. The expert then tells them all they need to know about the products that they are interested in.
5). Reduced customer complaints: Experience have shown that e-commerce and online shopping platforms with h-commerce systems have reported reduced customer complaints. Human commerce complements the work of the customer support service. However, it is not a customer support function. It uses product experts to guide customers on the right products to purchase based on their needs. This means that customers get customized solutions for their problems. With this, the customer will not need to come back and complain about defective or ineffective products.
