The Beginner’s Guide to Conversion Rate Optimization (CRO)

If you have by any chance made use of digital marketing services, then you would know that you need to drive targeted traffic to your website, create leads and then eventually convert them into customers. You might even have your marketing team focused on getting as much traffic as possible from various social media platforms and search engines. After all, you know that the higher the number of website visitors, the greater the total number of conversions may be.

While this is absolutely true, there is something essential that you might be missing out on. That is making the most of the traffic that you currently get and making sure you convert as many of the website visitors as possible.

This is where Conversion Rate Optimization (CRO) comes in.

In a nutshell, it refers to modifying certain elements on the website so that a particular business can increase the conversion rate – getting the website visitors to take a desired action such as making a purchase or subscribing.

Now optimising the website for conversion rate is not as hard as it seems. By leveraging user interface as well as user experience and focusing on specific elements of your website, you can improve the CRO.

Here’s what you can do to increase the CRO of your website:

Pay Attention to the Home Page

Given that Home Page is the first page that your website visitors see and through it you make your first as well as the most important impression, you need to make sure that you leave no stone unturned when it comes to enhancing the visuals, polishing the content, and improving the user experience.

Research has shown that a Chatbot can substantially improve the browsing experience of users. So, try incorporating that.

Put in extra-effort on your blog

Contrary to popular belief, your blog can help you greatly increase the conversion rate.

By publishing educational and high-quality content on your blog, not only can you establish a brand name and get people to trust you but you can also include various call-to-actions and product or service descriptions within the content – where relevant – to get people to convert.

Landing Pages

Since landing pages are made specifically to encourage people to take a certain action, make sure that your landing pages stand out, not only with the aesthetics or the content but also with your offers.

For instance, if you are trying to get people to sign up for this year’s event, then include the video of the last year’s event or give a preview of some resource that you are providing them for free after they successfully sign up. Such small things make a big difference.


The bottom line is that you need to pay particular attention to optimising the conversion rate of your website as this can prove to be really beneficial for your business. Instead of allocating budget and resources to getting new traffic from various channels to your website, you’d be better off trying to make the most of the traffic you currently get. This will be really helpful in the long run as well. Once you do effectively optimise your website for conversion rate, you can then eventually move on to increase traffic on your website from other channels as you’ll be in the position to make the most of it.

If you still find it difficult to optimise your website for conversion rate, then don’t hesitate to seek the help of offshore outsourcing company as this is an investment that will surely pay back handsomely.

Zoe Kent

Zoe Kent has recently joined the Rezaid team as a Content Marketing Executive, shortly after graduating from Manchester Metropolitan University. Zoe specialises in SEO, website content creation, and social media marketing. She enjoys writing blogs on a variety of topics - from social issues, disruptive technologies, to lifestyle management and fashion. Being able to write on multi-topics is challenging, and Zoe’s work depicts the hard work and effort needed to write them well.

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