It is vital to maximizing your tactics in lead generation. You have to get cold and warm customers’ attention and change them from passive to active viewers or users of your service or product. If you have grown irritated and upset with your lead generation techniques, we have the best solution for you; lead capture pop-ups.
Using pop-ups is a controversial approach toward growing your leads. The reason this practice is very divisive is that it has the capability to both worsen and improve users’ experience.
If you are not aware, pop-ups are window which comes out or pop-up on the screen without the consent of the user. Figuring out the balance between utilizing pop-ups efficiently and trying to stop annoying the visitors can sometimes be challenging. Pop-ups can aggravate visitors; however, at the same time, pop ups are considered a fantastic tool for online marketers to change inbound leads as well as capture more emails.
When using these lead capture pop ups in the best possible way, these can boost your visitors’ time spent on your site and help you boost conversion rate. However, the question is, who you able to do it without aggravating your visitors. What will you do to make these pop-ups work for your visitors and you as well?
The whole thing depends on how you carry them out and manage to make annoyance visitors into something captivating and positive. If you don’t have this on your website, you miss out on an essential lead generation tactic. So, in this article, we will talk about the anatomy of effective lead capture pop-ups. Here are some of the best tips on you will do it.
Target the Pop-Ups
There are varying reasons why visitors keep on visiting your website. According to their buyer’s journey requirements and the phase, they are looking forward to seeing relevant content. To keep these visitors motivated, ensure your pop-ups provide relevant content which adds importance to your visitors. A pop-up that is irrelevant looks like spam, and will not help you turn these visitors into the lead.
Targeting your lead capture pop-ups makes them relevant and more personal to your visitors and is able to persuade them to provide their contact details and, as a result, boost your web conversions. CRO software Poptin provides smart triggers and targeting rules for users to reach out to their potential customers at the right time.
Use the browsing data of your visitor and show pop-up content relevant and suitable to them at the best possible time. You have to trigger the pop-ups based on the following:
- What webpage your visitors are on
- Where your visitor is on your webpage
- Where your visitor came from: traffic source, campaign URL, or previous webpage
- Time your visitor spends on a webpage
- Number of sessions on your site
Visitors who are first time reading or visiting your website will appreciate a sign pop-up once it is triggered at the appropriate time and does not disrupt them in reading your blog or content.
Those who are thinking of different choices are glad to see a lead capture pop-up providing your support on a subject they want to learn themselves on. Also, you can target your pop-up to a visitor from referral sources. Just ensure your pop-up is pertinent to those browsing your site through social media sites or paid aids by matching the pop-visuals, messaging to campaigns, and Call to Action.
Make Your Pop-Ups More Fun and Exciting
Turning lead capture pop-ups into fun and exciting games and other interactive content can make these pop-ups engaging and fun for visitors as opposed to conventional pop-ups.
Using questionnaires, quizzes, games as well as other content which needs active participation is able to make lead capture pop-ups feel less intimidating and annoying and assist your boost conversions. Providing your web visitors game-like rewards, like badges, points as well as rewards, boosts their enthusiasm to part with their information.
By offering interactive content, you can also gather more data about your visitor than with a static form, and as a result, learn more about their preferences, needs as well as current status. In general, interactive forms are well-received, which can make four times more leads compared to a static form. It is worth trying entertaining interactive content like games with the lead capture pop-ups.
Optimize for Mobile Devices
Like any web feature, pop-ups for eCommerce must also be well-optimized to use on mobile devices. Nothing is annoying than pop-ups on smartphones expanding a portion of the detail outside the mobile screen. It is also worse if it is the X utilized to leave the pop-up that is appearing off-screen.
To steer away from this and to make an enjoyable mobile user experience, you need to optimize your lead capture pop-ups for diverse sizes of mobile screens and make sure it is not invasive to your visitors. Avoid heavy pictures, which can affect the speed of downloading.
Also, ensure that the text is readable and however, visitors can easily key in their text to your pop-up form. In a perfect case, users can see your pop-ups at a glance without the need to scrolling. This needs keeping fields low which the entire pop-up fits the mobile screen.
To keep away from risking the search results, always remember that acceptable pop-up uses a considerable amount of space on mobile screen and are dismissible easily. This makes creating separate pop-ups for mobile users important versus making responsive pop-ups that only scale them in accordance with the size of the screen.
Statistics reveal that optimizing the pop-up for cellphone or mobile devices is worth it as smartphones account for 50 percent of web traffic worldwide.
Ensure Exiting Is Fast, Easy, and Simple
To keep users contented, always integrate the option to leave or cancel the pop-up. There is no benefit in pressuring your visitors to sign in or fill in the form if there are not interested. Doing this will force your visitors to leave your site.
Also, you need to ensure that your pop-up’s closing is easy and fast by integrating the X button in the right corner and making sure it is visible for them. This makes closing the pop-up easier for them. In this way, web visitors can move on to other content without the feeling of being caught with your pop-up form.
Making a smooth and stress-free experience in exiting cam makes your visitors less irritated once they see your lead capture pop-ups the next time they visit your site. You may even get your visitors to fill in their information at that time.
Avoid Overdoing your Pop-Ups
While targeting lead capture pop-ups and giving helpful content are the best technique in making a good user experience, minimizing the number of these pop-ups displayed on your website is also very vital.
It is never a smart idea to display many pop-ups for every web page. This will confuse your web visitors who would not understand what you are really asking them to accomplish. Nor is it an intelligent move to overload your web visitors by displaying many pop-ups during a single session. Just show a single pop-up for every specific visitor after ensuring that they have spent time on your site.
You also need to limit the use of your pop-up as there’s a fine line between making your visitors annoyed and getting them interested. So, limit the use to a single pop for every unique visitor.
Avoid Interrupting Readers
Lead capture pop-ups do not need to come out in the mid of the webpage covering your content as well as interrupting readers. Instead, put this pop-up on the side of the web page that makes it more approachable and at the same time provides visitors the choice to decide if they are ready to type in their details.
On the other hand, if you choose to put the pop-up in the center of your text, make sure the timing is right. The ideal time to show lead capture pop-ups depend on how engaged a visitor is with your content. And by examining how many hours a visitor spends on your page, you can alter this pop-up to appear at approximately 50 percent to 60 percent of the standard time on a web page; this is often suggested as the best method.
For sure, your web visitors will be grateful for your time and effort if you can create a lead capture pop-up that adds to the experience and not take away.
Avoid Asking Much Details to Visitors
Usually, a lead capture pop-up is utilized for converting top-of-funnel leads and considers a remarkable approach of providing your lead magnet or newsletter subscription to get the information of your visitors.
To keep away from losing prospects, you need to keep the pop-up form simple and plain. You have to avoid asking for lots of information to make subscribing and downloading as smooth and fast as possible. The email address and the name of the visitors will be sufficient so you can send out targeted email marketing campaigns.
Bonus Tips
You are not totally done just yet. Even if the basics or fundamentals have been tackled above, you still need to have a number of tricks and tips to get into the game and at the same tie make sure substantial conversion rate via proper use of pop-ups.
Keeping these tips in mind, no doubt, sooner or later, you get yourself maximizing these lead capture pop-ups to make more leads.
