The 5 Types of YouTube Ads Ranked According to Success

Over 2 billion users are logging in to YouTube at a given time during the month. Every day, billions of hours of video are streamed, generating billions of views. 

With these extremely high levels of foot traffic, YouTube is a great place to run both large scale and targeted ads. If you have ever used YouTube, you know that there are tons of ad spaces in the interface. You may have ads in your video or before your video.

Ads may direct you to the next video you want to watch or come up as you are transitioning to your next video. 

You may be asking yourself which type of YouTube ads are best for what you’re trying to communicate with your brand. 

If so, read on to find out more.

In-Stream Video Ads

Marked by that little yellow mark in the long red line on your YouTube viewing screen, in-stream video ads give YouTube viewers no escape from taking at least a quick peek at what your advertising. 

Sometimes these in-stream ads come at the start of a video or found in the middle of the stream of a YouTube video which interrupts the content momentarily. 


You can choose to give the viewer the option to skip your ad. This can appease the YouTube user a great deal. 

Essentially your ad is standing in the way of the user consuming their YouTube content. Skippable ads do come with one major plus: an on-screen ad banner that remains for the entirety of the video playing. 


In-steam video ads can also be non-skippable. YouTube will ask the user to watch the ad all the way through before they are able to access the YouTube video. 

This is a great way to get the best bang for your buck with in-stream ads. Most people choose to skip an ad if that’s possible but with this option, they’re going to stop to view your advertisement at the very least. 

Bumper Ads

Bumper ads are pretty similar to in-stream ads, except for a few caveats. They are found at the end of a video and run as the YouTube algorithm picks the next video for you to stream. 

Bumper ads can only be 6 seconds long and users have already consumed the intended content, so they are more likely to engage with the ad. 

Companion Banner

In-stream ads are paired with a companion banner. Presented in the top right-hand corner of the YouTube interface, advertisers can fill this box with an ad relating to the one they ran in the video and attach it to the brand’s landing screen. 

Talking about the importance of burning a message, there is nothing as effective as hitting a consumer with the same ad twice in a short period of time. Check it out!

Discovery Ads

Discovery ads are built into the interface of the YouTube panel. Created like Google Ads an algorithm is used to ensure discovery ads get in front of the right audience. 

Discovery ads embed themselves into the search engine results on keyword searches. Tagged as “Ads”, they disperse in between the videos in a search’s results. 

Non-Video Ads

Non-video ads are the best bang for your buck. The banners overlay on the lower part of the video and link to the landing page of a website. 

Non-video ads are the cheapest option when it comes to choosing between the different types of YouTube ads. 

Find The Best Types of YouTube Ads for Your Brand

Finding the best types of YouTube ads for your brand or company is your next step in innovation and integrative marketing. YouTube has many different options, sizes, and prices. It’s all about figuring out the best audience for your brand. 

If you enjoyed this article, check out the website for more creative technology content to bring your brand to the next level. 



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