Tencent reported third-quarter revenue of RMB 192.87 billion, up 15% year over year, with non-IFRS operating profit rising 18% to RMB 72.57 billion. The company said heavier investment in AI is increasingly visible in product usage and margins, while a broader international footprint is helping diversify growth beyond China.
Momentum was broad-based across segments. Value-added services rose 16% to RMB 95.86 billion (games +22.8%); marketing services increased 21% to RMB 36.24 billion, which Tencent linked to model-driven gains in targeting, creative iteration and bidding; and fintech & enterprise services advanced 10% to RMB 58.17 billion, supported by commercial payments and enterprise demand. Internationally, games revenue grew 43% to RMB 20.8 billion, extending a run of record contributions from titles such as PUBG MOBILE and Supercell franchises.
Investment in AI continued to scale. R&D spend rose 28% to RMB 22.8 billion in the quarter. Internally, Tencent says more than 90% of engineers now use its CodeBuddy assistant and that the WeDev toolchain has lifted overall R&D efficiency by 20%+. Management has emphasized deployable models over demos: compact open-source releases (0.5B–13B parameters) for on-device or cost-sensitive tasks, alongside larger systems hosted in cloud—an approach the company says is shortening time-to-feature and keeping unit costs in check.
Examples cited by Tencent include millisecond-level spam interception in Mobile Manager, automated notes and summaries in Tencent Meeting, and the Hunyuan-MT-7B translation model, which the company says placed first in 30 of 31 directions at this year’s ACL WMT shared task and is used for live captioning and document workflows. On the generative image side, Tencent recently open-sourced HunyuanImage 3.0 and said its image models and derivatives now number in the thousands, reflecting growing developer interest.
Internationalization remained a second engine. WeChat Mini Programs now operate across 92 countries and regions and 103 industries, with overseas activity and cross-border transactions rising year over year in the first half, according to the company. Tencent Cloud reports serving 10,000+ enterprises in 80+ markets, supported by 3,200+ global acceleration nodes and 55+ availability zones; new data centers are planned in Jeddah and Osaka, alongside regional support hubs in Jakarta, Singapore and Tokyo.
Taken together, the print underlines Tencent’s case that balancing capital outlays with efficiency is converting AI investment into revenue growth—most visibly in ads, consumer apps and enterprise tools—while a steadier overseas mix across games, mini-program commerce and cloud extends the growth base.