In a world where sustainability and wellness are increasingly shaping consumer behaviour, one bedding brand is leading the charge with a fresh approach to comfort. AdorEarth, a premium bamboo bedding company originally founded in Australia, has now reached a significant global milestone: over 50,000 happy customers.
With a growing international customer base spanning Australia, the United States, the United Kingdom, Canada, and New Zealand, AdorEarth is carving out a name for itself in the global bedding industry by offering sustainable, high-performance sleep products that don’t compromise on luxury.
From Local Roots to International Growth
AdorEarth was founded on a simple principle: people deserve better sleep, and the planet deserves better materials. What began as a boutique e-commerce store quickly evolved into a global brand as demand surged for breathable, eco-friendly alternatives to conventional bedding.
The company offers a carefully curated line of bamboo-based products including sheet sets, quilt covers, mattress toppers, and blankets. Each item is made from OEKO-TEX certified bamboo fabric, which is naturally hypoallergenic, moisture-wicking, antibacterial, and incredibly soft.
“We started with a goal to make sustainable sleep accessible and enjoyable,” said the brand’s founder. “Reaching over 50,000 customers is a meaningful step forward, not just in business growth, but in validating that people are ready to move toward more conscious choices in their homes.”
An Industry Poised for Change
According to global industry data, the bedding market is projected to exceed USD $147 billion by 2028, with a growing segment driven by organic and eco-friendly materials. AdorEarth is capitalizing on this shift by focusing exclusively on direct-to-consumer sales through its online platform adorearth.com, allowing the company to maintain product integrity and foster a more transparent relationship with its customers.
By avoiding traditional retail markups and minimizing environmental impact through ethical sourcing and plastic-free packaging, AdorEarth has created a value proposition that appeals to both environmentally minded and design-conscious buyers.
The Bamboo Advantage
What makes bamboo such a compelling material for bedding? Unlike conventional cotton, bamboo requires significantly less water to grow, regenerates naturally without pesticides, and is fully biodegradable. From a performance perspective, bamboo textiles offer year-round comfort, staying cool in the summer and warm in the winter. They are also ideal for people with allergies, eczema, or sensitive skin.
AdorEarth’s customers consistently report improvements in sleep quality, reduction in night sweats, and a noticeable difference in overall comfort. You can browse their full product line, including popular cooling toppers and silky-smooth bamboo sheets, on their website at adorearth.com.
A Milestone Worth Celebrating
To mark the 50,000-customer milestone, AdorEarth has introduced a limited-time “Sleep Green Bundle” featuring a selection of their best-selling bamboo bedding essentials. The bundle is designed to help new customers experience the full range of benefits without the need to purchase items individually.
The company is also preparing for several new product launches, including bamboo weighted blankets for stress relief, organic children’s bedding in playful, non-toxic prints, and a hotel and spa collection aimed at boutique accommodations looking to upgrade their guest experience.
Loyal Customers Are Fueling Global Growth
AdorEarth’s rise has been powered in part by strong customer retention and organic referrals. Thousands of verified five-star reviews on their site and social platforms highlight not just product quality, but the emotional connection customers feel toward the brand. Many describe it as a “life upgrade” or “the best investment they’ve made in their home.”
This level of loyalty has helped the company grow without the need for heavy advertising spend, a rare feat in today’s competitive direct-to-consumer market.
About AdorEarth
AdorEarth is a global bedding brand that creates high-quality bamboo-based products designed to support better sleep and a healthier planet. With over 50,000 customers across five countries and a rapidly expanding global footprint, the company continues to lead the way in sustainable, luxury home goods. To learn more, visit adorearth.com
