If you have already decided to buy digital media, then it is essential that you are aware of the process that you must carry out. In this way you can get the most out of it and, in turn, get the best results:
1.- Work with strategies
Media buying strategies are a key part of success. And it is through them that media buyers define the best way to follow to obtain the best results within your budget. Additionally, they can set the mix of media types to search and other aspects of your plan before taking action.
2.- Identify the best means of communication
How to start putting the plan in motion? The first thing to do is identify the different media platforms on which you can advertise. And best of all, you can do a mix of traditional media, such as print, radio or television, along with digital media.
But since it is about digital media, it is better that you focus on all those online platforms that can help you with your advertising. The process in this step is simple: the buyer will be responsible for sending a request for a proposal to each of the media with which you want to work.
3.- Make the negotiation and purchase
Once the digital media in which you will advertise have been selected, the buyer will take the most important step, negotiation. This is where the best price will be determined before making the official purchase of the ad space.
Keep in mind that much of the online advertising processis automated, therefore, it does not involve traditional negotiations. However, media buyers have to be able to make strategic decisions. These will allow your ads to be published in the best places/times and at the best price.
4.- Launch the campaign
After closing the negotiation, that is, after making the purchase, the campaign is launched. This is the time where your ads start to appear in various places according to the media buyer’s decisions.
This is where the media buying company has to start evaluating the campaign right away. This way, you can ensure that your ads are working the right way.
5.- Monitor and optimize results
It is not about launching the campaign and voila, the only way to know if it is working is by monitoring the results. This information will help you optimize the current and future campaigns. Keep in mind that you may need to make some adjustments once you start viewing the data so that you can guarantee better results.
It also gives you the ability to detect problems early and find better ways to get your messages across.Keep in mind that all of this is essential to the purchase process.
You may realize that like any purchase process it has certain steps to follow, which are of great relevance. Always remember that if you work with them you will be able to achieve your goals and obtain the best results in your digital media campaigns.
But to help you a little more, a creative digital marketing agency will offer you their Programmatic Purchase Branding service, through which you can expand the reach of your brand with the purchase of advertising space. This will be your perfect ally to achieve each of the processes that you already know. So don’t think about it anymore and start digital advertising in digital media.