As a definition of digital marketing, we can say that it is the use of strategies that people and companies use for the promotion or dissemination of services, products, for the development of your brand, and with the purpose of establishing a bond with your customers or with potential customers. through social networks.
The main goal of Digital Marketing is to reach or attract people who have the potential to become customers for the company through engagement in social networks.
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So, if you consider attracting new customers, promoting your services, reaching new customers, or even sharing your services with a larger number of people important to your business or company, you are in the right article.
Thinking about all the potential of digital marketing I prepared this article. In it, you will be able to understand what it is, how it works, and how to start working with this incredible tool.
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How Digital Marketing Works
Nowadays, the technology is accessible to a large portion of the world population, which allows not only individuals like you and me, but small, medium and large companies to be inactive control and contact between customers already existing and potential new customers, as well as expanding your business and brand.
So, we need to understand the concept of digital marketing to later understand how it works.
The definition of digital marketing is a set of actions designed to communicate with potential customers and with existing customers, loyal to your brand, service, or product.
Do you agree with me, that today the internet is part of our lives? It is practically impossible, unfeasible, to think of any activity in our daily lives that it is not involved or present.
Whether searching for a phone number, reading an article, searching for a product, or comparing the quality of a particular company’s service.
Several companies use digital marketing in a massive and effective way on social networks to get to know their audience and also to gain the loyalty of new customers through easy communication, cheaply, and establishing an immediate contact company versus the customer.
According to research, at least 82% of Brazilians have already made at least one purchase online.
We know that today more than 91% of sales and purchase processes start in searches on social networks.
This makes Digital Marketing the promotion of products and brands, companies, and businesses through the media.
According to research, Digital Marketing in Brazil has been growing scrupulously, where it has the completeness of a group of 79 countries and more than 50% has access to the internet, actively maintaining 58% of these connected to social networks.
Digital Marketing has brought a real revolution to our lives, as consumers, favoring the relationship between companies and customers.
Now think that a percentage of these purchases could have been made in your company if you were active on social networks and invested in this incredible digital marketing tool, but don’t worry, there is still time to learn about, and adapt your company or business.
The goal of digital marketing is in the results, that is, digital marketing has features that will be converted into sales, sales into financial results for your company or business, this is how digital marketing works.
The challenge lies in building good sales on social networks for a higher conversion rate.
There is a possibility for the company to create its entire strategy in an assertive way for its clientele, promoting greater engagement.
How to start working with Marketing
According to research already mentioned, the internet and technology are constantly evolving, and there is no single exclusive way of doing digital marketing.
There are dozens of digital marketing strategies that can be carried out by a company, and, every day, new techniques appear to foster the market.
However, all of them have the same objective, which is to strengthen a brand with authority and to thin the relationship with the target audience of a certain company through social networks.
To start, I advise you to study some of the most common digital marketing strategies active in the market, such as for example and more important:
attraction marketing (attracting customers by arousing public interest)
content marketing (offering relevant content and information, seeking to arouse public interest by solving their problems)
website (gathering relevant information about your business and services in one place)
social networks (without a doubt, in my opinion, this is the most important strategy, since Brazil 88% of the population uses this service, being a channel to interact, communicate with their customers and offer content about their services and company)
After studying digital marketing strategies, it is time to carry out a digital marketing plan for your company or business.
The first step in carrying out this digital marketing plan is to establish clear objectives, to later outline necessary actions, achieve them, and convert them into results.
It may seem complex and challenging, but luckily there are movements that help us to structure an excellent digital marketing plan, some of which are: definition of objectives and goals (clearly define your objective, ask yourself what you hope to achieve with the digital marketing strategy used)
choosing the most appropriate marketing strategy (here you should take into account your goals listed in the previous topic and the profile of your audience, choosing the strategy that best suits the audience you want to reach and that can most help you achieve results in your goal )
creation of action plans (definition of the best formats of the content that will be created and published, the quantity in volume and periodicity of the production of this material, and where it will be distributed.
If necessary, list the resources you will need and the deadline for completion. But here is an important tip for those who are starting: create a schedule, as if it were a calendar with access to this data, however, do not be limited to the execution of these tasks in relation to deadlines and budget, as your action plan can be modified accordingly according to the circumstances.)
measuring results (monitoring the results of your marketing strategy)
If your brand is still starting in the market and does not yet have a presence, an online authority, stay tuned when deciding what your real goal is, be aware that it needs to make sense for your business, company, be attainable and also measurable, any mistake in that definition could harm your entire strategy.
After reading and studying this article, it is expected that you will be able to understand that digital marketing is a very broad strategy, but that it becomes essential in view of the evolution of technology today.
Therefore, investment in digital marketing for companies and businesses is so recommended.
Fix the idea that to be successful in digital marketing it is the delivery of value for your client, for your audience, so you will be able to promote greater engagement of your business and also the dissemination among the users themselves.
It doesn’t matter so much which segment you’re going to follow, if it will be in creating a blog, profiles on social networks, Instagram, Facebook, YouTube, the important thing is to keep in mind the interests, the need, and content that your audience seeks.
The digital environment is a dynamic environment, every day there are new strategies, techniques, and concepts.
Seek to innovate in order to have authority among your niche market and retain the loyalty of your customers or potential customers.
There are several digital marketing strategies, but, if you are starting now, beginning with this excellent tool, think that the important thing is to start planning, to emphasize those that made a profitable return for your business or company.