Your audience expects something new from your webpage. Share the latest information with your readers about your industry and keep updating the website with new blogs. Write SEO-friendly blogs and start getting results in a short time.
How should we write blogs to increase conversions?
While writing your website’s blogs, you need to describe the usefulness and features of your products and services and let search engines ensure that you are providing that product. One can appropriately use a call of action to compel customers to buy the product. Make sure you use easy language in your blogs so that even folklore understands your message. These small changes can significantly impact your business.
However, effective strategies play a vital role in increasing your conversion rates. Let us highlight some practical steps of your strategies in the following points:
- Fast speed of your webpages
- Content should meet the intent of users
- Relevant internal linking
- Prominent place CTAs
- Easier methods for placing orders
- Ask for email addresses
- Use emotions but avoid lengthy sentences
1. Fast speed of your webpages
The speed of your web pages is one of the important factors for increasing conversions through blogs. Online shoppers are always in a hurry. Meanwhile, they have thousands of options to switch. The faster speed of your website grabs their attention instantly. They start exploring your products. Visitors only switch once they do not buy their needs. According to Google, the improvement of 1 second in your website speed increases conversions by up to 27%. Make small changes to your website and find better results.
2. Content should meet the intent of users
Search engines prioritize that website that provides information according to the user’s intent. However, writing content in blogs with honesty helps you in increasing conversions. Here it is important to mention that writing according to your website’s niche helps you rank faster. Most importantly, help your visitors to navigate products easily. One makes it happen by making categories and subcategories accordingly/
3. Prominent place CTAs
Positioning of calls to action (CTAs) adds value to your content. It is not even better to use CTAs excessively. Urge your readers in a way that they do not feel inappropriate. Many bloggers use it at the end of their content. So, their visitors avoid disturbance at the time of consuming information. However, there is not any hard and fast rule. It depends on the creativity of the writers. That is how they use CTAs to maintain the interest of their readers.
4. Easier methods for placing orders
Create a facility for your customers. They should be able to place their orders easily. Make this procedure as easier as clicking on your favorite images. Most of the time, customers save themselves from making efforts. They do not involve in the complexities of verifications. Just ask for the important information which is important for you to get for delivering the service or product. Make this process quicker. Visitors will like to place an order from your platform.
5. Ask for email addresses
Asking for email addresses from your blog readers helps you maintain the record. One can easily increase conversions and send them emails. Many people check their emails daily. In this way, you can regularly share the latest update on your website with them. With time, your readers will become your regular customers.
Sometimes, it becomes difficult for website owners to get the email address of their visitors. But when customers keenly read your content and are filled with useful information, they bestow their trust in you. That is the right time to ask them for the email address.
6. Use emotions but avoid lengthy sentences
The use of emotions in the language of your blog creates a strong bond with visitors. But make sure one gets off the track. One has to provide the right information. At the same time, one should avoid using lengthy sentences. Lengthy sentences lose the theme of your content. In addition, it becomes difficult for your readers to make a connection. Therefore experts say that while writing information, consider that you are writing for a student in grade 8. Make effective use of transition sentences. Your visitors will completely read your message. Resultantly, your conversion rate will increase.
Last words
One of the best ways to increase conversions on blog content is to add the next step. The most common case used is the classic call-to-action. This could be a button or pop-up that gatekeeps an offer, a tried-and-true lead generation strategy.
Another way to add the next step is with pillar content. Link to other relevant blogs within the copy, or add a “Keep Reading” list with complementary content, like webinars, video tutorials, or guides. It’s kind of like “People Also Bought” on eCommerce sites. Using this strategy, you can increase conversions and brand awareness. Kelly Jacobson of Schedulicity.
