Software localization has become an important tool for businesses especially when it comes to marketing their products. Localization is not only needed in adapting software and its interfaces for the masses but also in localizing websites and other digital products. Hence, vouching for a reliable software localization service is the demand of every business that wishes to enter the global marketplace. Over the years, software localization has made a permanent place for itself because of the benefits it has been providing us. In 2024, the software localization market was valued at $5.13 billion. This industry is bound to generate more in upcoming years based on its demands, market trends, and use of advanced tools.
Seeing the current trends, it is for sure that in 2025, the demand for software localization is bound to increase. Have you seen our dependence on digital devices and what do you think backs up these devices? Of course, it’s software in the end. So in the case of audiences that speak different languages, localization becomes kind of important.
Why the Rising Need for Software Localization?
As mentioned earlier, the use of digital devices has increased. Baby boomers aren’t much users of technology, while millennials use technology somewhat greater than what baby boomers used. And then comes Gen Z. They use technology and cell phones more than what millennials use. Every kid from Gen Z owns a phone today which means that the use of digital devices is greater than the previous generation. Generation Alpha (2010-2024) are the greatest users of digital devices as well and it is because of them that internet penetration is constantly on the rise. Hence, the more the use of digital devices, the more is the need for software localization.
This increased use of digital devices accelerates the development of software to make the use of these devices easy for audiences. In a global world where audiences speak different languages, softwares need to be localized. This is where your business needs a software localization service.
Market Size
The market size of this industry is on the rise since the influx of globalization of businesses. The above-given stats not only provide the current revenue but also portray the potential of this industry and how much it can generate over the span of years. If we only talk about the software market, by the end of 2026 this market will generate revenue of more than $650.1 billion. Now imagine the permanent addition of localization in it and then look for yourself how vast is the size of this market.
Recent Trends
It’s high time that we should accept the fact that AI has become an indispensable part of our life. It is here to help us and fasten our work. Similarly, in the software localization industry, the importance of a software translation agency stands strong and AI is just a helper in the process. With hyper-automation, different AI tools are used for business automation. It means that AI tools perform different software localization tasks at the same time. Even several QA tasks are done by AI tools and later human translators are there to save the day and review all the work.
Hence, AI tools are fully incorporated into software localization where they automate tasks with speed so that human translators are free for more technical and creative work. MTPE is the recent trend that is very much in use where human translators act as editors and proofreaders. They assure the quality of localized software and make them hit the market as soon as they are launched.
Outlook of Software Localization in 2025
In 2025, the major focus of software localization is going to be on qualitative metrics. It means that features like adapting UX/UI will be the top priority of every business. With the help of a software translation agency, these businesses will get to localize their software accurately. These businesses will be striving hard to get their localized software into target markets and get a chance to rule the business world. The addition of Imagineering in software localization is another factor. This word is the amalgam of two words: imagination and engineering. It means that creativity and technical expertise will be added to the software and will be turned into a product specifically created for the target audiences.
So in 2025 software localization will not only be a tool that adapts the software for the target audiences but rather be heading towards marketing and content creation. Hence, localization will contain features of transcreation but with the touch of cultural, graphical, and functional resonance.
The increased use of progressive web apps (PWS) and their goal of providing more localized experiences to users inculcates software localization into the scene.
Final Words!
To sum up, software localization in 2025 will have a new image. It will rise as a tool for every business where the goal is to ensure qualitative metrics. Hence, software localization will add creation and marketing as its basic features and cater to global audiences. Other than that, AI will become a permanent part of the software localization industry where it will complement the work of human translators and allow them to perform more creative tasks.
