Social media has emerged as a game changer in the marketing world in no time. From the age of Orkut we moved into the Facebook, Twitter and LinkedIn era. Social media marketing plays an important role in building brands. All around us we see brands B2C and even B2B, leveraging social media heavily to touch base with relevant customers. Today, it is not just about connecting one user to another, but making social media a bridge that connects the user base to brands. This makes social media an integral part of the marketing mix.
As we step into 2020, let’s tell ourselves about what this new year will bring to the world of social media marketing and social media strategists need to focus on:
Live video content will rule the roost.
In its 2016 annual recap, users used Periscope to watch 110 years of live video every day using the app. And on the eve of this new year, live streaming on Facebook reached record-breaking numbers worldwide. In addition to Periscope and Facebook, Instagram and Twitter launched their own versions of live video streaming in November and December 2016, respectively.
Users also want to be up-to-date in worldwide events and in real time. Engagement factors and live video of viewers are naturally attracted to all scenes. There is no end to how brands can use live streaming. They can use it to cover events, host Q&A shows with experts, showcase products, and even organize e-learning capsules. Live video content is definitely growing and is going to stay that way. 43% plan to use interactive video this year,
according to data from the new survey.
Brands will introduce and tilt on messaging apps.
With websites gradually being replaced with mobile applications, more and more companies are leaning towards providing customer service through apps. There is no more waiting in the queue when you call a company for help or inquiry. Apps are being deployed for better communication and faster and more effective customer service.
A great example is how Hyatt uses Facebook Messenger to provide 24-hour customer service, where guests can make reservations, ask questions and receive recommendations for their trips.
Presenting a parallel world
Another important trend is to look at virtual and augmented reality. By giving place to such new technologies; Marketers will be able to give immersive engagement to the audience. Instead of learning through a PowerPoint presentation or a video for that matter, wouldn’t it be a totally different experience to sit in a virtual classroom with students? Think about it. With virtual and augmented reality, marketers will be able to do this game like never before.
Self-made content will drive successful brands
Last but certainly not least, 2020 will only increase the presence of user-generated content. The age of brand-oriented sales messages seems to be a thing of the past. Today, consumers are turning themselves into brand ambassadors and the words of consumers have become sacred to the market and potential consumers alike. Consumers are taking to social media to recommend or refer to brands that they had a good experience of and which were not good, may cut them. 2020 will be more about hashtags, mentions and self-produced content. We are the best social media services provider in Malaysia. Do you want to buy Instagram followers in Malaysia.