Social media is one of the most popular things that we know of today but it was not like this always. Today it is one of the most powerful of tools and a source of income for thousands of people. It is so powerful that most of the billionaires are the owners of some social media platforms.
Social media first started with only publishing content. People were sharing content just to bring traffic to their websites and, hopefully, sales. However, it has matured far beyond these means and today businesses use it in a myriad of different ways.
The Start of Social Media
The first question is how it all came together as it is known today. It all started in 1970s but it was just the start of internet and electronic devices. The social media scene started in the late 1990s with the first platform to be made in 1999 named Yahoo Messenger, as we know it. The following year Microsoft also came into the scene in challenge by making MSN Messenger. It was truly the start of social media.
2003: It all started in 2003 when two of the major social media platforms were launched namely, LinkedIn and skype. LinkedIn as we know is a career oriented and professional networking platform. It further allows people to post their CVs and employers to post jobs. Skype on the other hand is Microsoft’s second major application and it is a video calling platform.
2004: Just after that year the world’s biggest platform (in terms of audience) was launched named Facebook. It was launched by Mark Zuckerberg and it is now the top social media platform.
2005: The year brought the best known video sharing platform i.e. YouTube. It is the only and one of the best video sharing platform used up-till now. Another app that is well-known was launched in the same year named Reddit, it is a social news aggregation, content rating, and discussion platform.
2006: Twitter was launched in 2006 and is now the most popular app among celebrities and politicians. It was sold in 2022 to the world’s richest man, Elon Musk for a staggering $44 billion.
2009: In this year things started to build up as smartphones were launched and many people already had one so it was increasing the audience of the apps. In the year, the only popular free app was launched today named as WhatsApp. It is one of the most popular messaging app in the world.
2010: It was truly the year when the social media side started to boom and in this year two of the most popular image oriented platforms was launched, Instagram and Pinterest. These are well known and one of the top most popular image sharing platforms known today.
2011: As the time passed by more and more phones came in the market increasing the social media audience. In 2011 three big platforms were launched: Snapchat, Twitch, and WeChat. Snapchat got too much more fame than the two others and got too popular in a short period of time.
2012-2020: Some of the other well-known platforms launched between 2012-2020 include Tinder, Musical.ly, Discord, and TikTok.
Social Media Marketing
Social media marketing or SMM is just like any other marketing that uses social media platforms as a tool for the very purpose. It is one of the most effective type of marketing of this era as it attracts almost everyone on the planet. There are some amazing tools that can further help you grow your business. There are many benefits of SMM too, some of them are mentioned below.
Benefits of Social Media Marketing
People rush to browse social media platforms when they want to know about an organization or product and if you do not have a social media, presence people will not be able to find you. Facebook alone has more than 2.5 billion active users per month. Social media is the best place for brands looking to know their audience better weather it is their interest or their likes and dislikes.
Nonetheless, it is quickly becoming the most important part of digital marketing, which provides incredible benefits that help reach millions of people worldwide. In fact this is the boom time for digital marketing agency in Karachi.
Here are the top benefits of social media marketing
- Improved brand awareness
- Cost-effective
- Engage with your customers
- Increased traffic
- Enhanced SEO rankings
Improved brand awareness
It is one of the most calm and profitable digital marketing platforms that can be utilized to expand your awareness. By spending a couple of hours out of each week, you can significantly expand your brand awareness and increase user-experience.
Cost-effective
Social media marketing is conceivably the most cost-effective way. Making an account is free for practically all social media platforms. By simply spending a minimal amount and time, you can essentially expand your conversion rates and at last get a profit from the amount that you principally contributed.
Engage with your customers
It is also a good way for engaging with your audience. The more you communicate and get in touch with your audience, the more chances you have of conversion.
Increased traffic
One of best advantage of it is that it assists you increase your website traffic. By sharing your content, you are giving users a reason to click-through to your site thus, increasing your site traffic.
Enhanced SEO rankings
These days, to secure top rankings, SEO requirements are continuously varying and it is no longer enough to just optimize your website and frequently update your blog. Having an online presence indirectly effects your website and can enhance it in terms of rankings too.
How Media Feathers Can Help You To Grow Your Business Online?
If you really want to drive sales, attract audience, and build a relationship with your costumers, you have to build and maintain your online presence. Media Feathers just does that, makes your online presence, maintains it all while driving sales and attracting audience so you and your costumers and connected.
Media Feathers is striving hard to serve the best piece of their quality service to their clients. They are not only best at social media marketing in Karachi but also serve your BTL, & ATL needs and in fact can give you print solutions too. Media Feathers is also working in the region of United States with the name of Media Feathers LLC. This service provider is highly recommended if you are running business in Pakistan and in fact you can get services if you are from any country of the world.
