Social media management is one of the top digital marketing strategies. Each platform works to attract potential customers, the possibility of communicating with users, and even the many ways of displaying content.
For this reason, it is highly recommended that small, medium, and large companies have profiles in each of the networks with some followers. Facebook, Instagram, Twitter, and LinkedIn are the platforms mostly used by users.
Share your messages to each platform
Although all networks have the objective of contacting new users, it is also true that each one has a different audience. This means that the content published on Facebook must be different from Twitter.
To understand this it is necessary to know what the public of each one is like:
Facebook: It is the largest of all in terms of the number of users. Generally, it is a network designed to share, communicate with others, and have fun.
Instagram: Its audience is similar to that of Facebook but a little more youthful. Also, Instagram is much more visual; each content should provide a unique experience with high-quality images and micro-videos.
Twitter: It is a network that is generally used for informational purposes. The messages support the use of multimedia content, which improves the experience. However, Twitter is excellent for keeping up with all the current trends.
LinkedIn: It is a network designed for professionals. The objective of LinkedIn is to contact other companies, which allows the management of promotions or sales between companies. You must follow the strategies in order to increase the brand value on LinkedIn, if you don’t have much time so you can use LinkedIn management tool for best experience and getting more targeted followers in the future.
How to manage social networks?
Good network management depends on many variables. It is necessary to have an organization follow specific objectives depending on what you want to achieve and, above all, know how to present content to users.
Peoples dedicate part of the time to managing social networks; we want to give you four tips on managing them. Are you ready? Let’s start!
Organize your posts
Planning is essential in managing social media. A good piece of advice to follow is to organize, in advance, all the content that will be published related to the campaigns.
For example, if you want to run a campaign related to the Day of Love and Friendship for February, your networks can serve you. Ideally, you already know beforehand which posts you will use, as well as the days and hours when they will be published.
Use an excel table and divide the publications by days or weeks. Customize your requirements. In this way, you will avoid excessive work, and you will be better organized.
Create interesting content
Many companies assume that social network management should be focused only on publishing what is relevant to the company. Some only use their profiles to publicize their events or information on sales and promotions.
If you want your networks to attract new customers, you must think about them. Creating relevant content is the best way to do it. It helps you get the attention of users and redirect them to your website.
What is relevant content? Everything that you can relate to your company and that is useful for customers. For example, if you sell clothes, you can post the latest fashion trends on Instagram.
If you have a vehicle business, Facebook is ideal for showing a video on tricks to clean the interior of a car properly. As you can see, there are no limits. It all depends on your imagination. This is true that responding to comments helps connect with users.
Why Twitter Is Best For Engaging Users
There are many ways to interact. You always have to be friendly on this social network. That is essential.
How often to publish: 2 or 3 tweets per day.
We must be active, and in this case, we can share everything, so looking for 10 or 15 tweets for each week and programming, we would have done the job.
Percentage of own published content: approximately 70%. It is fine to share your content, especially if we have a blog or a website where we publish regularly.
The objective is to generate traffic to our website. Also, on Twitter, we can share content several times to reach the largest number of people since, with a publication, you will not get it.
However, we must share other people’s content, exciting news about the company’s area.
This will have a higher percentage at the beginning since we will not have our content to reach 70%; the content will go up little by little.
We could do it from our account or with Retweets to share this type of foreign content. It is good to do a Retweet every two or three days at
The proximity in the management of social networks
Each platform must be handle by professionals but also with a certain touch of informality. The objective is to make users feel close to the company to have a more significant impact when carrying out any promotion.
Responses to comments and even interactions provide this social closeness, essential in managing social networks for a company.