Social Media Campaign
The term Social Media Campaign has gained immense popularity over the last ten years. Social media today has become a significant part of people’s lives. Right from making friends to marketing and running campaigns for products and services, social has created a notable impact on the lives of people. A Social Media Campaign can be defined as an integrated marketing effort to assist and reinforce a business goal through the usage of one or more social media platforms. Social Media Campaigns are a lot contrasting from your regular social media efforts because of their increased targets, measurability, and focus. A successful social media campaign usually focuses on a single business goal be it on Instagram or Facebook or any other platform. Used mobile phone shops must run social media campaigns to attract customers.
Goals and objectives of Social Media Campaigns
The aims and objectives of a social media campaign should be direct and discreet. Tracking the performance of the campaign is extremely important as it figures out what exactly is working and what is not. The goals and objectives are shaped by the target audience, the means, and the message. Some of the necessary objectives of social media campaigns are:
- Building email marketing lists
- Directly driving sales
- Increasing website traffic
- Improving brand engagement
- Getting feedback from users
Establishing a Social Media Campaign
In order to establish a Social Media Campaign successfully, you need to have all the tools for tracking metrics. The internet boasts of a number of social media marketing apps that are free. The function of these is to track retweets, likes, keywords, and shares which are associated with your brand. Services like Social media mention, Hootsuite, and addictomatic analyze your social media accounts and determine the performance of your social media campaign.
Effective social media campaigns require proper planning and integrating a sound strategy. You have to remain focused on your objectives and start with a clear goal. Proper Social Media Campaigns demand adequate knowledge of the promotional rules and platforms and creating a campaign-specific landing page. Social media Campaigns today have become a hot topic for marketers as they have proven to be extremely beneficial to attract customers.
Goals must be discrete and measurable. Before a campaign, obtain a baseline measure of your targeted metric so you can track changes and performance throughout the campaign and beyond. Goals are shaped by the means, the message, and the target audience. Different demographics also have varying preferences for social media platforms, so pick the platform suited to your target audience.
Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. With billions of people on social platforms and continued growth in monthly users and influence, it’s hard to imagine how businesses could remain relevant without creating a social media presence.
Improving your brand awareness through social doesn’t need to take a lot of time either. In fact,91% of marketers said they noticed an increase in their brand visibility by only spending a few hours per week on social media. Once you have a plan for your campaign, you will be able to map out exactly where and when it should be posted to keep things efficient.
A great example of using social media marketing to raise brand awareness is Apple’s Shot On iPhone campaign. Apple’s impressive iPhone cameras allow their 90 million users to take pictures that look like they were taken with professional cameras.
Connecting with your audience is important in all types of marketing. In a world with growing distractions and diminishing patience, effective marketing tactics are more important than ever. The good news is that social media has made it easier to connect with potential customers anywhere around the world.