Smart Digital Marketing Strategies For Your Business

Everyone is jumping into digital marketing dig nowadays. 

Hey, why not? It’s the future-forward marketplace for business—the sooner you board this ship, the quicker you can leverage its benefits. 

The only problem is many companies delve into it too quickly. 

They launch digital marketing campaigns and expect positive outcomes without developing comprehensive strategies first. 

Then when things go south, they assume the digital space just doesn’t work for their sector.

The thing with digital strategies is you have to be specific about what you’re getting into and be able to measure it. Goals that are too lofty and unachievable, those that aren’t results-focused or don’t have a workable time limit can be hard to justify.

So today, we’ll look at smart B2B marketing strategies you can use for your business.

  1. Leverage Data

Data is a highly useful asset for businesses looking for opportunities to grow. 

Brands use it to analyze historical patterns and predict what’s going to happen next. This helps them put strategies in place to leverage opportunities and correct weaknesses.

Here are top benefits of working with data:

  • Sourcing quality leads. In-house and third-party data help you identify specific details about a prospect’s business practices, needs, and purchase patterns. You can zero in on these prospects and target them with highly personalized campaigns.
  • Helps you create relevant content. One way to maintain relevance is by creating content that serves your leads and customers. Data helps you decipher what content resonates and attracts higher engagement. 
  • Minimizes resource wastage. The “spray and pray” practice of yesteryears was not only unreliable but wasted resources as well. Data eliminates guesswork by pointing you in the direction where real marketing opportunities are. 
  • Helps identify the platforms that resonate with your audiences. Running campaigns through email, on social and through your website can be hectic. Through data analysis, you can tell which channels provide the best leads and focus your attention there.
  1. Mobile Marketing 

Here is an encouraging statistic for you.

Over 60 percent of buyers, state that mobile devices play considerable roles in their purchases.

Today’s business executives use smartphones for business. 

They research products/services, explore apps, communicate with sellers, and make mobile payments.

Here are useful tips to make your mobile marketing strategy effective:

  • Make it mobile compatible. By compatibility, we’re talking about your site’s ability to comfortably fit on small screens, fast loading times, and no mobile-specific errors occurring. Sites that have trouble adapting to mobile devices drive away visitors and potential customers.
  • Create mobile-friendly email marketing templates. Most people access their emails on mobile devices, so email templates that render well on smartphones and other mobile devices are preferable. Having a clean, straightforward and eye-catching layout makes for easy reading. 
  • Promote visual content. Graphics, videos, and other visuals are great for capturing interest and tend to linger in our memories. Combine text with visuals to put forth your message.
  • Develop an app (where possible). Apps help build relationships, improve loyalty and drive conversions. You can also use them to collect user information and observe their behavior on the app to help you offer customized experiences.
  1. Use Remarketing Campaigns

While there may be some exceptions, most people will not buy on first contact.

It often takes multiple interactions with prospects to get there, and this is where remarketing comes in. 

Marketers use this online advertising format to analyze past user behavior and interactions then target the user with greater accuracy.

You stay top of mind by strategically marketing your solutions to past site visitors who left before completing purchases.

Best practices include:

  • Base your retargeting strategy on shoppers’ site navigation. Depending on the specific page the visitor lingered at, you can serve hyper-relevant ads even as they browse other websites on the net. For present and past buyers, upselling or cross-selling ads may help convince them to re-engage.
  • Segment audiences. Avoid targeting recent visitors, bouncers, buyers, and cart abandoners with the same message. Come up with incentives that make sense to their segment to encourage them to revisit your site.
  • Partner with third-party vendors to help you connect the dots. By unifying data across platforms, channels, and devices, the vendors unravel a visitor’s interest, pain point, and purchase intent. You then reach these shoppers with ultra-personalized ads to improve the likelihood of conversion.
  1. Cold Calling

I will tell you this: barging into people’s lives with stuff they don’t need is not smart.

Smart cold calling is about careful research into brands that need your type of solutions then reaching out to them.

Smart salespeople are ultra-informed. They center their scripts around buyers’ needs as well as their company’s ability to adequately address those needs.

Best practices include:

  • Find your focus. Start by knowing who your target market is and making it niche. It makes it easier to understand the issues they face, ideas they respond to, and common objections. It means you can have similar prospecting conversations about similar business issues with people who have similar titles.
  • Identify your grabber. Having gone niche and identified the things that matter to your prospects, it’s time to focus on their top three priorities. When your focal point is on the prospects’ priorities, you’re likely to have their attention.
  • Mix your efforts. There are plenty of times when it can take more than a call or two to reach the prospect. Mix cold calling efforts with email prospecting and LinkedIn to ensure potential customers hear from your brand through a variety of channels. It may help catch their attention. 
  • Consider engaging an SDR service company. Building and retaining the right talent is a huge investment. You might have to endure a series of trials and errors to create an effective system. Outsourcing to a professional SDR company gives you instant access to a team with well-established strategies for reaching the right prospects.
  1. Use Conversion Marketing Tactics

A smart digital marketing strategy is one that gets site visitors to convert.

Depending on your definition, conversion can be a product purchase, eForm submission, resource download, or a service or newsletter subscription.

Here are tips to help you drive site visitors towards conversion::

  • Think up compelling CTAs. Your CTA can drive users to take action or they can flat out ignore it. Make it eye-catching, use emotion-provoking terms, and consider placing two CTAs within the content to reinforce your offer.
  • Use pop-ups. Pop-ups are in your face, so there’s no ignoring them. As with the CTA, ensure the message on your pop-up provokes the kind of reaction that leads audiences to action.
  • Create interactive content. Templates that allow users to alter figures to see different outcomes, interactive videos, and quizzes encourage engagement. You can analyze these interactions to understand motivations, needs, and interests.
  • Leverage Fear of missing out. Rooted deep within our psyche is the fear of missing out, which makes this tactic a highly effective motivator. Limited time offers, exclusive offers, or opportunities to join an exclusive community or highlighting reducing stock levels can help move people in your direction.

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