Smart/AI Toys Market Is Expected To See a Strong growth of 14.9% CAGR by 2032 | Future Market Insights, Inc.

The worldwide smart/AI toys market is projected to earn an income of US$ 48,861.0 million by 2032, up from US$ 12,143.2 million out of 2022, pushing ahead with a CAGR of 14.9% during the estimate time frame.

The worldwide market for smart/AI toys is immersed with a fantastic assortment of play things focused on at kids, youthful grown-ups and adults. Persistent development and send off of smart/AI toys throughout the long term, has diminished the customary toy market, extending the smart/AI toys market size to a significant degree.

The worldwide market for Smart/AI Toys is overpower with a fantastic assortment of play things focused on at kids, youthful grown-ups and adults. Persistent advancement and send off of Smart/AI toys throughout the long term, has diminished the conventional toy market. Presently there is another flood of Smart/AI Toys, Games and applications that youngsters can program themselves and be the regulators.

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This will assist messes with getting an early advantage at learning and enjoying STEM, which represents Science, Technology, Engineering and Mathematics. The worldwide Smart/AI toys and Games market is assessed to increment quickly because of advancement, innovation improvement and send off of smart toys and educative games.

This will prompt get new open doors for request development for Smart/AI toys before long. Integrating present day innovation into brands is a key contest system for progress in the Smart/AI Toys market.

Smart/AI toys are making another type of entertainment without changing the capability of toys. With the rise of IoT (Internet of Things), toys are viewed as the potential region where the network and existing toys can be converged to improve new toys which are alluded as Smart/AI toys. Likewise, the Smart/AI toys associated with versatile applications is arising as a vital market for toys sellers.

Smart/AI Toys Market: Drivers and Restraints


An interesting trend influencing the Smart/AI toys market is the growing disappointment of children towards traditional toys and games. The period of engaged play with the same toys and games is declining. This has resulted in the introduction of new and different games and Smart/AI toys. The manufacturers are pushing to develop smart/AI toys due to the increasingly digital lifestyles of consumers and exposure to technology at an early age. App integrated toys, and toys that can be controlled by smartphones and tablets are emerging as the new frontiers of growth in Smart/AI market.


The manufacturers are faced with the challenge of continuously developing Smart/AI toys that grab and sustain the attention of children. High cost of Smart/AI toys can be the restraint to the growth of Smart/AI Toys market.

Smart/AI Toys Market: Regional Overview

According to the regional analysis the smart/AI toys market will be dominated by the United States, due to the high demand in this region and the strong performance of smart toys in this region. However, the market in APAC is set to disrupt this trend with the increase in disposable income and the presence of developing countries in this region which will result in high demand for the Smart/AI toys. Also, the presence of key players in this region will fuel the growth of the smart/AI market in this region.

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Partnership with Software Development Companies is the Way to Go

The major players in the market for smart/AI toys show a significant geographic presence. To increase their customer base, major players in the sector are utilising social media and e-commerce platforms, in turn, expanding their smart/AI toys market share.

New product launches, mergers, and acquisitions, as well as the opening of new stores to expand customer reach, make up the majority of recent market developments.

Some other recent developments in the smart/AI toys market are as follows:

  • The Netflix TV series based on Spirit Riding Free premiers owing to a partnership between Mattel Inc. and Universal Brand Development.

The collaboration is anticipated to help Mattel increase the number of toys available in the Spirit Riding Free category.

  • Hasbro Inc. and Mattel Inc. have a partnership to provide engineering facilities for Barbie robots. With the aid of AI technology, this robot can teach children six free coding lessons, fostering their intellectual development.

Smart/AI Toys Market: Key Players

Dream International Ltd., Integrity Toys, Inc., JAKKS Pacific Inc., Kids II, Inc., K’NEX Brands, Inc., Konami Corporation, LeapFrog Enterprises, Inc., Mattel, Inc., Fisher-Price, Inc., Playmates Toys, Inc., Sanrio Company Ltd., TOMY Company Ltd. & Others

Key Segments Profiled in the Smart/AI Toys Market Survey

By Age:

  • 0-3 years
  • 3-8 years
  • 8-12 years

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • The Middle East and Africa
  • Europe