Sippy Cups Market is Predicated to Grow at a CAGR of 5.5% During the Forecast Period by 2027
The value of the sippy cup industry is anticipated to surpass US$ 8 billion in 2019, an increase of only 4.4 percent from 2018. In the upcoming years, the Sippy cups market, which provides a wide variety of products in the baby care products industry, is anticipated to grow gradually.
Asian nations continue to dominate the global market for Sippy cups, according to recently released market research intelligence from Future Market Insights. Although a big birth population and a similarly rapid growth rate are to blame for APEJ’s dominant position in the global Sippy cup market, Europe is also represented as a prominent regional market.
Ecommerce Penetration Is Vital to Market Development
According to a senior market research analyst at the company, “While APEJ and Europe seem to maintain their global dominance in Sippy cups market due to the presence of a strong base for a majority of leading manufacturers and relatively higher rate of infant population growth, it is the dramatically increasing Ecommerce penetration that is prominently boosting the growth of Sippy cups market across urban areas of Asia and Europe.”
Speaking of the top-selling product categories in the market for sippy cups, the analyst adds, “Soft spout Sippy cups secure the top selling product position, while plastic continues to be a preferred choice of material among Sippy cup makers. Depending on the toddler age range, Sippy cups for 12-18 months are most attractive”.
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The survey notes that supermarkets and hypermarkets continue to account for the majority of Sippy cup sales when determining the most popular distribution channel for these cups. However, internet sales are picking up steam and could outperform traditional retail channels in terms of growth over the next years. Online sales of infant products account for over 20% of all sales (as of H1 2018), which amplifies the likelihood of an increased share in the near future.
Munchkin Inc. has been heavily investing in internet sales, and it also uses its blogs and instructive articles on infant care items to further its promotional efforts.
Customization and Innovation Trend Sippy Cups Market
- Innovative, convenient, versatile, and durable Sippy cups are currently shaping the revenue growth of Sippy cups market.
- The report anticipates safety and additional features to emerge as the most sought after parameters influencing purchasing decisions of consumer parents.
- Customization of Sippy cups is identified to be a growing trend that manufacturers are capitalizing on, in recent years.
- Baby fashion has been a significant factor positively influencing product innovation and sales across the baby care category.
- Another factor likely to hold long-term influence on Sippy cups market revenue growth is the growing number of strategic mergers and acquisitions across juvenile durable goods category.
CollapseAndGo recently launched convenient on-the-go Sippy cups – Collapsacup – targeting a broad range, from newborns to five years olds. These Sippy cups, as are made from silicone, are bacteria-resistant, tasteless and odorless, and temperature-resistant.
Koninklijke Philips N.V., one of the major operators in the competitive landscape, is focusing on the diversification of an existing line of leak-proof, BPA-free Sippy cups and bottles.
Experts Recommend Limited Use of Sippy Cups
A number of paediatricians altercate frequent use of Sippy cups, as the overuse may eventually result in reliance on sippers, and an increased risk of cavities due to overexposure to sugars in the milk, juices, or formula inside. They also suggest that dependence of toddlers on Sippy cups may lead to sabotaging meal times and delayed speech development.
The American Academy of Paediatric Dentistry even recommends the transition from Sippy cups to normal cups as early as possible, after the age of one year. These and more such concerns related to increasing adoption of Sippy cups are likely to hold a significant impact on the sales of Sippy cups, says the report.
It is ideally suggested that Sippy cups should be allowed only for travel use, and ordinary cups or mugs should be brought in as better alternatives as early as possible.
BPA-free Sippy Cups Continue to Attract the Interest of Investors
BPA has been in use for plastic bottles and baby Sippy cups over the past decades. However, the US FDA officially prohibited the use of BPA (bisphenol A) from baby bottles and Sippy cups (post 2012) – post the revelations made by the American Chemistry Council that BPA tends to leach into food and beverage products, including water, milk, and infant formula – subsequently passing on the traces into the consumer’s body. Research says that BPA traces may later even pose adverse health effects predominantly on brain and behavior of toddlers and children.
This industrial chemical that mimics estrogen has thus been on the radar of Sippy cups manufacturers and by now, the entire Sippy cups market has travelled a paradigm shift to BPA-free Sippy cups. As the consumer sector is witnessing a rapid influx of products labelled BPA-free, it is most likely that the focus of Sippy cups and bottles manufacturers on the BPA-trend will zoom in over the coming years. Material innovation in the BPA-free segment is anticipated to remain a highly notable trend shaping the competitive landscape of Sippy cups market, reports FMI.
However, although manufacturers of Sippy cups and bottles have been taking into consideration the concerns over potentially hazardous health effects of BPA and thereby switching to an extensive range of similar-looking material alternatives, ongoing research continues to indicate that even ‘BPA-free’ may not be entirely safe, and have a certain set of health risks associated with it.
On the basis of product type, the global Sippy cups market is segmented into soft-spout cups, hard-spout cups, straw cups and spout-less cups. The global Sippy cups market is further segmented on the basis of source. The source segment includes plastic, glass, stainless steel and other sources, which include fabric, cotton etc. The global Sippy cups market is also segmented on the basis of potential end users as 0-12 months, 12-18 months, 18-24 months and 2 years & above. On the basis of sales channel, the global Sippy cups market is on the basis of distribution which includes segmented into supermarket/hypermarket, convenience store, specialty store and online store.
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