Should I Hire a Social Media Advertising Agency?: The Pros and Cons to Consider

Are you struggling to get traction for your business on social media platforms? Or have you not even dared to try? Social media marketing is an important advertising and revenue channel, that if utilized correctly, can be very beneficial for your business.

The world of social media may seem like pretty pictures and well-worded 280-character blasts. However, the underbelly is a complex weave of algorithms and etiquette.

If you don’t know how to conquer social media marketing, it may be worth hiring someone who does. But will hiring a social media advertising agency boost business or waste money?

Here are the pros and cons of a social media advertising company to help you decide.

Pros of a Social Media Advertising Agency

Take a look at what an online marketing company like Azonaco can do for your business

1. Agencies Know Best Practices

The social media marketing agency like knows how to get the most bang for your buck and how to optimize your campaign depending on each social platform.

They have the knowledge of ad formats, their finger on the pulse of viral trends, and an understanding of algorithms.

2. Offer an Outside Perspective

Sometimes it’s difficult to step outside your idea of a perfect brand and social media campaign for your company. It’s too close to home.

Getting an outside perspective, and an expert one can help to bring new life into your social media advertising strategy.

3. Save Time & Money

Sure, you could train someone in-house to take care of social media advertising but that costs money. Or, you could hand the tasks over to a junior copywriter who doesn’t know much and will probably end up using all of your budgets with little results.

4. Top Social Media Tools

Online marketing companies have access to all the best tools to make sure that your campaign gets traction. Analytics, content calendars, social scheduling – the works. These would cost you hundreds of dollars each month, but you’ll have access to them for free through the hired company.

Cons of a Social Media Advertising Company

Maybe a social media advertising agency isn’t right for you. Check out some of the cons here.

1. One-Sided Marketing

Social media strategy, while very important, is only one aspect of marketing. It may be that your company is better off hiring an all-rounder marketing professional instead.

2. Anyone Can Learn How to Advertise on Social Media

If you have time and motivation, you can learn how to ‘master’ social media strategy yourself. Sure, it’s a pain for some people. However, it’s completely possible to do with a bit of dedication. Which may make hiring a company a bit wasteful.

3. Misunderstanding Your Brand

An outside perspective on your brand and strategy is good. But what you don’t want is a company that completely misunderstands your company handling all of your online presence. It can be difficult to ensure that an out-sourced social media expert truly ‘gets’ your company.

To Hire or Not to Hire a Social Media Marketing Agency

Hiring a social media advertising agency can be hugely beneficial to your business, boosting online presence and ad revenue. Having experts working on social media around the clock is a big advantage. However, some may find it unnecessary or wasteful for their company.

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