The shisha tobacco market is estimated at US$ 19 Bn in 2022 and is projected to reach US$ 26 Bn by 2032, at a CAGR of 2.8% from 2017 to 2021. Share of shisha tobacco market in its parent market (tobacco market) is close to ~4%.
Shisha tobacco use is typically done with friends and is an important part of several cultures’ social gatherings and events. These days, college and university life have been incorporated into this culture. Additionally, water pipe use is frequently shared among friends and family. This is due to two reasons: first, it lowers the cost of shisha tobacco use; second, and more emotionally, it fosters a sense of brotherhood, especially among the male demographic, and makes them feel more accepted in society. Due to this tradition, there are now more cafes, restaurants, and lounges that offer a variety of services, including shisha tobacco services.
The spread has made water pipe smoking more widely accessible locally and encouraged young people in various nations to seek out unique neurostimulating activities. This characteristic of shisha tobacco fits in well with the rapid expansion of cafes, restaurants, and lounges around the world. The booming hotel, restaurant, and cafe (HoReCa) industry, particularly in developing nations, has coincided with the rebirth of the water pipe smoking tradition in nations like India, where young shisha tobacco use has moved beyond rural areas and into urban ones. Hookah cafes have proliferated in urban regions of affluent nations like the U.S., particularly near college campuses. Because of this simple accessibility, the industry expansion in
Consumer delusion that shisha tobacco is less harmful than other forms of tobacco consumption currently guides the market growth. However, as consumers get familiar with the complete truth about the harmful effects of shisha tobacco, the market growth is likely to be affected.
The above-mentioned factors are helping the shisha tobacco market to grow rapidly and with the rising awareness regarding health concerns, manufacturers are innovating and supplying herbal shisha tobacco that is likely to be less harmful compared to the original shisha tobacco.
Key Takeaways from the Shisha tobacco Market Study
- Strong shisha tobacco to capture approximately a prominent share in 2021. However, through 2032, demand for the light variant of shisha tobacco is expected to gain traction due to the rising awareness regarding various health concerns.
- Direct distribution of shisha tobacco is likely to generate a significant revenue during the forecast period. However, with the changing purchasing preferences of individuals, online retailers are likely to hold the maximum market share by 2032.
Impact of COVID-19 on the Market
The COVID-19 pandemic had prompted a growing list of event cancellations and closures, as health officials urge the public to avoid large crowds. Moreover, the shutdown of industries, manufacturing plants, and rise in unemployment leads to the growth of shortage of material thus, rise in dependency of developing countries on developed countries.
Additionally, the ban on trading and changing preferences of individuals, and rising health concerns lead individuals to adopt healthy habits. Moreover, the closed café, bars, and restaurants gave no option to individuals especially millennials, thus, dropping the sales and demand in the shisha tobacco market.
Who is Winning?
Leading manufacturers of shisha tobacco are focused on introducing flavors, based upon, regional interest and further advertising them globally to drive sales of shisha tobacco globally.
Major players present in the shisha tobacco market are Fumari Hookah, Haze Tobacco, LLC, Tangiers Inc., Al Fakher Tobacco Trading, Japan Tobacco Inc., Alchemist Tobacco Co., Soex India Pvt. Ltd, Middle East for Tobacco, Al-Tawareg Tobacco Molasses Company, Arabic Factory of Smoking, Al Zawrae Industrial Company, Romman Tobakko, Ugly Tobacco Hookah Inc., Adalya Hookah, Cloud Tobacco Inc., Flavors of Americas, Capital Tobacco, Eastern Tombac & Tobacco Establishment, and Al-Amir Tobacco among others.
Global Shisha Tobacco Market by Category
By Product Type:
- Strong Shisha Tobacco
- Mild Shisha Tobacco
- Light Shisha Tobacco
By Sales Channel:
- Direct Sales
- Specialty Stores
- Convenience Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channel
- North America
- Latin America
- South Asia
- East Asia
- Middle East & Africa
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