Shaping the Future of Silver Jewellery with Antique

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New Delhi, India — At Antique Original Private Limited, the design ethos behind its flagship brand “Antique” places creativity at the centre of silver craftsmanship. The company positions design not merely as ornamentation but as the defining spirit of each piece—where imagination meets precision and tradition meets modernity.

A Design Philosophy Rooted in Creativity

Antique’s approach is anchored in three pillars: heritage, innovation, and personalization. Designers draw inspiration from Indian art, Mughal architecture, and cultural motifs, while incorporating contemporary minimalist influences from Europe and Asia. The result is jewellery that is both timeless and current—resonating with traditional buyers as well as new-age consumers.

The brand’s collections are conceived to connect generations. Intricately handcrafted chokers evoke heirloom aesthetics for brides, while sleek geometric bracelets complement modern wardrobes. By pairing classic artistry with contemporary silhouettes, Antique aims to keep its designs relevant across age groups and style preferences.

Handcrafting Meets Technology

Each design progresses through a rigorous workflow—sketching, digital rendering, and prototyping—before being realized by skilled artisans. The integration of CAD technology with traditional techniques ensures precision without sacrificing the human touch that defines handcrafted silver.

A Diverse Portfolio of Collections

Antique showcases its design depth through distinct lines, including:

· Bridal Heritage Collection: Traditional motifs, intricate patterns, and regal finishes.

· Everyday Chic Line: Minimalist designs created for daily wear.

· Fusion Collection: Cultural elements reinterpreted with modern aesthetics.

· Global Trends Line: Contemporary pieces inspired by international jewellery design.

Antique also emphasizes customization, enabling customers to choose finishes, sizes, and detailing so each piece feels personal. This service reflects the brand’s belief that jewellery should be as individual as the wearer.

With a design-led strategy, Antique seeks to advance Indian silver craftsmanship by preserving heritage, embracing technology, and anticipating global trends. The company continues to set new benchmarks for quality and relevance in silver jewellery design.

TIME BUSINESS NEWS

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