In this modern fast pacing world, fashion is often considered a business but in reality, it is also a social and cultural phenomenon. What a person wears says a lot about their personality, cultural values and convictions. Fashion is not only important to us on individual level, but also for the society on a whole. It is one of the fastest growing industries and also contributes substantially to the economy of a country. Many people consider the fashion industry frivolous and ephemeral, and fail to see its enterprising and creative side. It is rather a multifaceted industry and a reflection of our culture. It is vital for our personal and economic well-being recognition.
Although the fashion industry has several benefits, such as in terms of economy, but it has a negative impact on the climate and environment. The production and manufacturing of clothing and fashion accessories via non-green products and procedures contributes to pollution and in some instances, it is also responsible for carbon emissions. Nowadays many fashion brands are looking for environment friendly ways to produce clothing to reduce the catastrophic impacts on climate.
A conscious, fair and ethical apparel brand promoting eco-friendly and sustainable clothing is SeriSimple. SeriSimple is a fashion and apparel company founded by Benny Yu and his spouse in 2012 in Newark, Delaware. Their main motive was to produce lightweight and odorless socks in an eco-friendly way. They failed in finding socks that fitted this description in the market, therefore they started doing research. According to their research, bamboo could be used for the production of socks as it can make the fiber anti-bacterial, odorless, lightweight and environment-friendly. Therefore, Yu and his spouse started their apparel brand using sustainable and bamboo-based products. In 2016, they tried different materials for the socks but most of them lacked comfort. Later they found out that socks made from bamboo are very comfortable. Since then, they only wear bamboo-based socks. SeriSimple brand became a registered trademark in 2017 and one year later in 2018, it was launched in Canada. In 2019, they got the trademark in United Kingdom after they shipped the first lots of inventories. The business further expanded to Germany as well, where it started selling products in 2021. They reached a monthly sale of fifty-thousands pairs of socks by 2022. The company only sells products that the SeriSimple founding family personally wears which includes socks, cotton socks, underwear and clothing. Their products are available for women, men and children in different sizes. The company also works for the welfare of the society by donating socks to nursing homes in South Carolina and also helps shelter homes providers of cats in the implementation of life-saving programs for cats.
Companies like SeriSimple are an example for everyone that fashion trends can be adjusted and comfort can be achieved through eco-friendly ways without any negative and adverse effects on the climate. Eco-fashion not only reduces the negative impacts of pollution on the environment but is also beneficial for the health of consumers. Therefore, in order to promote social responsibility, it is necessary for the apparel companies, who are producing clothing and other fashion accessories, to use more sustainable methods of production.
