If you are working on SEO writing, if you are a content manager and you need to manage your clients’ blogs, you can occasionally prepare a listicle. A listicle is an article conceived and written in the form of a list and has the advantage of offering the user a series of relevant contents on topics of interest. One of the great advantages of the listicle is that it can be read over and over since it is structured in points, the points of a list. The listicles are easy to plan, they can be easily inserted in any editorial plan and also in e-commerce. Furthermore, they allow you to optimize the entire text for certain relevant keywords, obtaining SEO benefits.
SEO writing, how to structure a listicle well in 4 points
A listicle (term “fusion” between list and article) has a precise and ordered structure. To begin with, it needs a title that is both captivating and descriptive and that contains the keyword that allows the user to find it.
according to Video Animation Services Next, you have to write an introduction to the list and then proceed to compose the content by points. The listicle is not a demanding article to read and provides quick information that can be immediately consulted by the user who can then decide whether or not to deepen it elsewhere.
The SEO benefits will not be long in coming if the listicle is well packaged. This is especially true thanks to Google snippets that recently post lists in search queries. So your listicle can bring SEO benefits to the hosting site.
The 4 fundamental points to structure a listicle well are the following:
⦁ Make sure the content you want to propose makes sense in the form of a listicle
⦁ Provide valid content that enriches the user who reads ( take away messages )
⦁ Don’t just point out points: detail them, explaining how to do or how to practice what you write. If you think , insert links that deepen the topics you indicate, in order to provide more detailed content without weighing down the listicle
⦁ Be thorough, but not verbose. This does not mean promising “10 points to explain content marketing” in the title and then lengthening the stock to necessarily reach 10 when the listicle is already complete at the eighth point. The important thing is to provide information in a complete, simple and as comprehensive way as possible.
A listicle is a good SEO optimization tool
What a well-positioned listicle looks like in Goole’s SERP
There are several articles written on SEO optimization and the listicle is one of the ways to rank well in the Google SERP provided, of course, to provide valid and original content. On the web you will find a rich literature against listicles because they are devalued by the extreme superficiality with which many of them are composed. Not only that: someone, like blogger Mark Starlin, argues that a listicle must have a clikbait title to work well and this aspect in itself is a disadvantage. Because? The clickbait title is often sensational and tends to be misleading, it does not resonate with the actual content of the text and is used to accumulate views incorrectly. So it’s an SEO penalty!
A well done listicle, on the other hand, really helps, but it must reveal something: a strategy, a valuable content and not be a mere list of meaningless points. If you match good content with the right form, SEO benefits won’t be long in coming. So here’s what you need to do:
⦁ Identify the keywords around which you want to compose the listicle
⦁ Format the title in H1 and the bullet points in H3
⦁ Write the bulleted list using the “list ” element so that in HTLM a neat and tidy formatting comes out that the Google spider is able to read
⦁ Add (valuable!) Content under each bullet point.
Schedule the writing of a few listicles every now and then and insert it in the editorial plan of your blog or blogs that you manage on behalf of your customers.