SEO vs Digital Marketing: What is the Difference?

Not really many of us are aware or sure of the differences between the effective marketing techniques written right up there. If you think so, then you are at the right article that elaborates on the discrepancies among these two strategies though they are similar in some sense.

What is Search Engine Optimization?

Search Engine Optimization(SEO) is a piece of computerized showcasing, just as it’s an assortment of tools, as well as the best strategies that will assist sites with reaching higher web index positions. The target of Search Engine Optimization (SEO) is to help the number of natural visits from web crawlers like Google and so forth. Natural web traffic comprises of a fundamental asset of website guests and likely customers. The website streamlining method focuses on getting the page on keywords and phrases at the most elevated position in the search engine.

All together for the site to be adequately improved just as to make the Search Engine Optimization (SEO) strategy powerful, On-page and Off-page enhancement should manage. 

The site must skillfully be organized and clear for Google’s web crawling bot, which is otherwise called “crawler.” A website must be such that it focuses on good quality and content relevant to the keywords.

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The features that the On-page SEO looks into is,

  1. The unique and actual content, 
  2. The structure of internal and external links
  3. Performance of the website,
  4. The density of the keyword, 
  5. Applicable titles and meta captions, 
  6. Refinement of the image, 
  7. Standard URL, 
  8. Organized page text, Sitemap, and Error pages

The features that the Off-page SEO looks into is, 

  1. Appearance via web-based networking media like Facebook, Twitter, LinkedIn, and so forth. 
  2. Guest posts, blogs, and articles.
  3. We are producing backlinks from an authority website.

What is Digital Marketing?

In basic terms, Digital Marketing is the advertising or promotion of services and items by using electronic or computerized gadgets. Such kind of advancement is using computerized tools and aids in increasing the value of your customers. How about we attempt to comprehend what computerized promoting tools are and precisely how they would differ from conventional advertising tools.

Digital Marketing comprises of modules such as, 

  1. Affiliate Marketing 
  2. Email Marketing
  3. Search Engine Optimization
  4. Search Engine Marketing
  5. Pay per click 
  6. Social Media Marketing
  7. Content Marketing using the platform like YouTube for video, Blogs, or websites in Google.
  8. Advertising on Mobile.

Now let’s move on to the point of discussion, and that’s the difference between two Marketing strategies.

1. Search Engine Optimization is one of the modules of Digital Marketing 

The substantial underlying differentiation between Search Engine Optimization and Digital Marketing is that Search Engine Optimization is one of the modules used in publicizing. What’s more, in the event you wish to begin promoting for your site, you have to start with Search Engine Optimization. A site that is appropriately improved for rankings and can be an incredible establishment for various other advertising undertakings.

2. Organic Traffic

The subsequent contrast is just how your site gets site traffic. SEO (Search Engine Optimization) endeavors to make the site appear on the unique situation in Google for explicit keywords. The higher the page shown in the web crawler results; the more prominent free organic site traffic is, while Digital Marketing focuses fundamentally on Pay Per Click publicizing and different other showcasing tools subject to the organization’s financial plan.

3. Website design enhancement Cost versus Digital Marketing Cost 

One of the most significant contrasts between Search Engine Optimization and Digital promotion can depict concerning cost. We should initially examine Search Engine Optimization. 

Cost of SEO: If the site is advanced appropriately, it will arise at the top standpoints in web crawler results, which will bring about an expansion of original site traffic. The extra cost will comprise to pay an SEO Professional on a month to month speculation. 

Cost of Digital Marketing: The progressive advertisement not just stops at reimbursing for expert outcomes. For instance, if a site shows up on the first page of the web search tool, that is paid promotions just as also the advertisement campaign exceptionally depending on the business’ financial plan. At the point when the organization’s financial plan all-out depleted, promoting stops and the organization’s online traffic will also affect.


Now since SEO focuses on the positioning of the website in a search engine for gaining traffic. While on the other hand, Digital Marketing focuses on the online presence of the website to all the consumers by using tools such as social media marketing, mobile media marketing, and so forth, as per the company’s budget to meet the desired goals of marketing. And this is how Search Engine Optimization is different from Digital Marketing, where SEO is the part of a computerized promotion.