Digital marketing has come a really long way this past decade. Every person has a certain image online and catering to similar groups of people yields good results for companies. SEO is a component of digital marketing and a very essential one at that. If you are looking to incorporate SEO in your marketing strategy, then you have come to the right place. So, here are 3 SEO tips that will improve your business reach as suggested by one of the top digital pr company.
SEO, which stands for search engine optimization, is used to reach people through search engines. Search engines are being used more than ever; Google alone being used by 4 billion people around the world. Now, that is more than half the population of the entire world and if you take into consideration other search engines as well, this number just increases by a whole lot. Companies use different SEO teenus to focus particularly on search engine optimization
Mastering search engines is a tedious task. What you write in your content matters a lot as trends keep changing every day. Google heavily discourages poor quality content or content not following guidelines. You must be wondering, then what can you do to improve SEO. Don’t worry, we got you.
Using keywords smartly
Keywords are essentially words related to the topic of your content. They provide search engines with information about what your content is about. Now it does make sense to just fill your content up with keywords so it seems more relevant, it doesn’t work like that now.
However good of an idea, it may seem, the working of search engines has evolved to weed out such content. First of all, the readability of the content is hindered quite a lot when you try to use keyword stuffing, which is the technical term for filling your content with keywords.
Instead, you should use latent semantic indexing or LSI keywords in your content. Use your keywords 3-4 times in a 500-800 word content and spar them accordingly.
Create unique content
Now, there are a lot of people posting content on the internet. You can find literally hundreds of articles on the same topic. So, what do you do to stand out? You create content that hasn’t been posted before. People will click on something they don’t know anything about. Just keep the articles to the point and relevant. If you can create unique quality content, then the traffic will rush in like never before.
Google specifically calculates how much time a person spends on your website as a ranking system. So if your content is not unique, the user won’t stay, and hence, google will send low traffic towards your website.
Use good quality links
Links that lead to other sites are part of online content as well. This part is often not taken seriously and often leads to low rankings of your websites.
Low-quality links will upset your traffic. Customers who are finding relevant data from your quality external links will refer back to your website next time as well. Just keep in mind that external links are not too websites that are your competitors.
If you are trying to plan a digital marketing strategy for your company as well, then you should try out Hundred99. They’ll help you start out your online journey with a bang.