SEO Expert Zafar Iqbal shares 10 SEO tips for small businesses.

Zafar Iqbal is a young and passionate SEO expert, digital marketing consultant, and young entrepreneur. Zafar Iqbal began his journey in 2020 at before co-founding The Webgenic, UK-based SEO software and consulting company specialized in SEO and marketing. He crafted and executed strategies for companies such as Huawei UK, MyHomeware Australia, Trading Gator, and top USA cannabis Sites.

Search engine optimization (SEO) is how you assist customers in finding your website when they search on Google, Bing, or Yahoo. The role of an SEO Expert is to develop a website SEO strategy based on search keyword volume and phrases to promote your brand and products that customers look for. Zafar Iqbal builds that strategy to optimize websites to achieve higher search engine ranks. In other words, he understands how to increase search engine traffic. He will drive more traffic to your page and generate more revenue by building your site and optimizing it in the right way.

Zafar Iqbal

Here are ten of his tips of An SEO expert to help you rank higher in online searches.

Find the right keywords.

Consider the words your clients are likely to use while searching for your products online. For example, if you sell appliances, are your consumers more likely to use a formal phrase like a refrigerator or a slang word like a fridge?

Make a list of 20 to 50 keywords, and you can analyze that your keywords are often used in online searches. Use your keywords on every web page to increase their rank when prospective customers use these terms to search.

Focus on User Intent

When performing keyword research, combine user intent search queries and tie them together with voice search inquiries, such as questions, to help the user intent searches.

Start Building Your Expertise, Authority & Trust

It will be difficult for a beginner to compete with a website that has been around for ten years. There is only one place to begin: creating excellent content and pages that highlight your expertise (whether you are an individual or an organization). That content should help you achieve your SEO and business objectives.

Make Your Content User-Friendly

Most search engine updates prefer user-friendly content. Learn about personas, human behaviours, and user trends, in addition to the technical aspects of SEO.

Pick a Short Domain

When buying a domain name, please keep it to 10 characters or less. Shorter domain names are easier for people to remember.

Mobile-Friendly Website

Google switches to mobile indexing for all sites, according to the recent update. To check how Google’s mobile search agent views your site, use Google Search Console’s Mobile Test Tool.

Maintain site speed for users at 2-3 seconds!

Work closely with your developer to show where the page speed problems exist with your report. Images usually make up the most significant impact on load times. Ensure that pictures are optimized for site performance and usability.

Get Dedicated Hosting

Although a hosting domain does not affect your search ranking, sharing hosting can cause your website to be crawled less.

Search engines crawl based on IP addresses, and when there are several IP addresses, search engines may receive too many signals.

Do Manual Outreach for Link Building

It all comes down to credibility when it comes to link building. It should be highly focused and deliberate. Yes, you can get links organically. Manual Outreach link building allows you to have more control over the quality of the links. Guest blogging is not a direct approach to build links, but it is an excellent way to create content.

Check Your Old Content

Sometimes old content continues to drive traffic. If this is the case, consider writing a new post with comparable data to generate new, fresh, and more helpful content.


The SEO tips discussed in this post are excellent for beginners to get their feet wet with optimization. When it comes to site rankings, even minor activities can have a significant impact. Learning these fundamental SEO tips and immediately practicing them is an excellent approach to gaining hands-on SEO experience. For more tips and consultancy, you can get in touch with Mr. Zafar Iqbal on Fiverr.