SEO Content Writing: Best Practices for Optimized and Engaging Blogs

If you want to write the best blog content for your business or personal website, creating good quality content is only the first half of the process. To get the most out of your writing, you’ll also want structure and outline your blog posts based on current SEO content writing strategies. Publishing optimised content will help improve the ranking of your site on search engines, and eventually help you reach a larger audience. 

In this article, we’ll talk about the best practices for writing good quality website content. We’ll also discuss the basics of SEO content creation for an optimised and engaging website. Read on to learn more!

Writing Fresh and Original Content for Your Website

Before we go deeper into the fundamentals of SEO Sydney writing, it’s important to emphasize the importance of fresh and original content. Try to write unique content that has never been posted on other pages before, including elsewhere on your own website. Additionally, regularly update your site so search engines know that the content you’re offering is fresh, up to date, and consistent.

Now that you understand the importance of originality and consistency when writing posts for your website, it’s time to look at the actual writing process and the basics of SEO content writing. Here, we’ll focus on the two essential aspects of SEO writing: structure and substance. 

How to Structure an SEO-friendly Content

The highest-ranked articles on Google have one big thing in common: a solid structure. Here are some tips on how to structure SEO-friendly content for your website:

Outline a logical heading structure

Every article should have a single H1 heading. Search engines like Google put a lot of importance on an article’s heading structure, especially for categorising your web page. Having an H1 heading on your blog makes it easier for search engines to index your content and understand what it’s about, so they can deliver it directly to readers who have specific queries and search terms that match it. 

The rest of your heading structure should also be logical. Use H2 headings to highlight the main points of your article. H3 headings are used for more specific points or descriptions to create depth and add substance to your content. You can see that we’ve done that here in this post; so far the structure is 1, 2, 2, 3!

Use text formats to your advantage

In a recent video, Google’s John Mueller confirmed that text formatting matters when it comes to getting a good search engine results (SERPs) ranking. Bolding keywords and other important points in your content can help search engines identify the key information that your content offers.

Aside from getting Google’s attention by using bold fonts in your writing, bold text will also get the attention of your readers. Mueller added that this is relative, however. Use this power responsibly and rationally, as bolding everything won’t get the same results.

Don’t shy away from bullets or numbers

Aside from the heading structure discussed above, it’s also helpful (both SEO and readability-wise) to use numbers or bullets to help organise your content. Bulleted or numbered points make ideas simpler and easier to understand and remember. 

Add engaging visual elements to your articles

Adding images, graphs, infographics, and other visual elements to your articles can boost SEO and reader engagement, especially if you’re writing long-form blogs. Besides letting the eyes rest between reading a wall of text, these visual features can enhance user experience.  

Adding image alt tags to your visuals also provides context to what your photo is about and improves your SEO as it helps search engine crawlers index your article images correctly. This will also make your image accessible to all users, especially for the visually impaired in that alt texts provide descriptive texts that are read aloud.

How to Create and Write a Blog with Substance

Your content can’t be all structure and no substance! It should be informative and provide the answers that your readers were searching for with that specific Google query they made in the first place. Once they land on your page, do you have what they are looking for? It’s important that the answer is yes!

Identify your target readers and their needs

When writing SEO-optimised content, the best way to decide on which style, vocabulary, and level of formality to use is to identify your audience. Who are you writing for? Are you writing for professionals who have already a background in the subject? Is your content a guide for beginners who are just starting in their industry? Are you talking to a general audience? 

Most importantly, what do you have to offer, in terms of content, information, product, or services? Your readers are on your page for a reason. They may want a solution to a problem, an answer to a question, an action to a service request, and so on.

Use keywords that you want to highlight

Keywords are important in SEO writing. Before you even start writing your blog, it’s best to identify the keywords that you want to focus on: what do people usually search for on Google when searching for something you can help them with? What are the key phrases and terms used in these searches? What are the semantically-related words that you can use for keyword variation? While you can always spend time brainstorming, there are many free and paid keyword tools for SEO that are available online. 

Answer the Public, for example, is a free web tool that provides a list of queries that potential customers often ask when searching for information online. These queries can provide you with free keyword ideas and phrases that you can incorporate into your content. Many companies have also successfully grown their businesses by investing in paid SEO content writing and content marketing strategies. 

While the former is a useful method for writing your own SEO-friendly blogs, the latter is a proven way to establish your online presence and convert readers to paying customers. Copywriters and content specialists, with the tools, skills, and other resources that are already available to them, can expedite your content creation process so you don’t have to start from scratch.

Link to legitimate sources

Establish the credibility of your content by citing your sources! Google appreciates accurate and legitimate information, and it will reward you for it. Providing sources to the information that you use and linking directly to legitimate websites to support your point is a great way to win the trust of your readers, and show Google that your content is valuable. Your knowledge on the topic and the added support citations of recognized sources can solidify your authority on the subject.

If you’re promoting a product or a service, you can also mention relevant articles that you wrote about in the past, for internal linking purposes and to direct your readers to more information that you can offer about their query.

Keep it simple

Skilful SEO writing doesn’t have to be complicated. Good SEO content is simple, easy to read, and to the point. Your readers are on your website to find clear and accurate answers to their questions. They need solutions that are easy to grasp and understand. And most of the time, they’re in a hurry! Your goal is to write content that is both accessible and informative to beginners and experts alike.

Don’t Waste Good Content!

It can be frustrating to see well-written content go unnoticed just because it’s not optimised well enough to rank on search engines. Hopefully, this article can help you get started on content creation for your business or personal website. 

As this article pointed out, finding a balance between structure and substance will allow you to deliver a solid article that can easily reach your audience and get their attention.