The web Design of a site should be based on the SEO strategy SEO strategy for a website. The organic traffic should be your number priority. The big question here is, how are you going to fetch this traffic toward your website, for that you have to learn how Google ranks websites. The criteria of ranking SERP of Google is critical for making an SEO strategy for a higher education website. The education industry is a booming industry. The competition between the websites is enormous, so ranking your website on the first page is not an easy task.
Understand Google ranking System:
For the implementation of an effective SEO strategy for higher education websites. It is important for you, to perfectly understand, How Google ranks websites and blogs? This is really important for designing a successful SEO strategy for a higher education website. People usually have not completely understood the weighting and priority of Google. Google uses a percentage method of weighing different factors to figure out your SEO strategy. You can learn how to create the pin code of your bank, then you can use the website.
Various factors on which Google ranks a website are as follows:
- On-Page Optimization and Page Content(28 %)
- The site trust, authority, and optimization(19 %)
- Quality of the page Backlinks websites(15 %)
- Anchor text of the backlink profile(13 %)
- Social media graph matrix ranking( 13 %)
- Traffic and click-through data(7 %)
- Registration, Hosting, and performing data(5 %)
You can implement your strategy according to the above-mentioned calculations.
The importance of the right keywords:
The selection of the right keywords for your website is crucial, you have to figure out which keywords people are searching for. Then try to construct the website on the foundation of the keywords, then try to build the right content for your website based on these keywords, you have chosen. Use long-tail keywords, so more specific traffic should come on your website. It is critical to figure out at least 5 to 7 keywords for each page of the website.
The Unique Content for your SEO Campaign:
“Content is king” The unique and original content can do wonders for your website’s SERP, especially for higher education websites. Google always heavily weighs the presence of unique and original content on a webpage. For an education website the importance of the website is huge, so try to add informative information on your website. It would be quite amazing for you, how content has improved your website traffic.
The content can be a research article, an image, or a video. SEO experts always emphasize effective content for their digital marketing campaigns.
Create a database of the most frequently asked questions by students:
People are usually asked similar questions for getting admission to a University. Perfectly determine the most frequently asked questions by users. It is better to create a database of such questions and record the answers to these questions and use AI technology to answer those questions.
Keep an eye on your competitors:
List out all of your competitors, and make a database of them. You should try to figure out what strategies they are using to approach students all around the world. When you analyze their strategies, you will be amazed to find that, now you have enough information, on how to make your website popular with students.
The competitor analysis and SWOT(Strengths, Weaknesses, opportunities, and Threats) analysis is a great things for your own business.
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Conclusion:
There should be complete planning for SERP. You can make a tactical strategy to boost your strategic planning. The main area of concern here is to calculate your budgetary constraints. You should be precisely aware of your allocation of the budget.
