Retailing with Amazon provides the possibility to reach an international market–this step has its tough policies. An Amazon listing banned notice is one of the most difficult problems that sellers have to deal with. When an item is cancelled or obstructed, your merchandise can no longer be seen by customers and your revenue will reduce immediately. When this happens, it is essential to file an efficient and prompt Amazon ASIN appeal that would help you regain your listing and save your business.
Why Amazon Bans Product Listings
Among other reasons, Amazon can either cancel or hide a listing (ASIN) because of the following reasons:
- Complaints of intellectual property or trademark
- Poor or false information about a product
- Product authenticity concerns
- Violations of Amazon’s restricted product rules
- Improper brand names/mismatch or unauthorized usage
When it occurs, Amazon is likely to send you a message to your Seller Central account and inform you of the violation, including required supporting documents or appeal.
What is an Amazon ASIN Appeal?
An Amazon ASIN appeal is your formal request to reinstate a banned listing. It consists of documents as well as a Plan of Action (POA) that highlights what led to the problem, how you solved it and what you would do to ensure that the problem does not occur again.
Every appeal should be clear, professional, and accountable at Amazon. A weak or vague appeal can lead to rejection or even escalation to a full account suspension.
How to Write a Successful Amazon ASIN Appeal
If your Amazon listing is banned, follow these steps to create a strong appeal:
1. Understand the Root Cause
Read the suspension notice thoroughly. Identify the exact reason Amazon gave for removing the ASIN. Was it an IP complaint? A product detail issue? A customer safety concern? Only after identifying the cause can you respond correctly.
2. Collect Supporting Evidence
Depending on the violation, you may need to provide:
- Manufacturer or distributor invoices
- Brand authorization letters
- Product images or packaging proofs
- Compliance certifications (especially for regulated items)
Be transparent and precise in your documentation.
3. Write a Clear Plan of Action (POA)
Your POA should include:
- Root Cause: Explain why the issue happened
- Corrective Action: Describe what you’ve done to fix it
- Preventive Measures: Explain how you’ll avoid the issue in the future
Avoid emotional language or blaming Amazon. Stay factual and professional.
Let Seller Pickle Help You Appeal
Writing an Amazon ASIN appeal can be time-consuming and stressful, especially when you’re unsure about the right steps. That’s where Seller Pickle can help.
At Seller Pickle, we specialize in Amazon reinstatement services. Our group of professionals thoroughly analyzes your case, prepares an effective appeal and will help you in the process of the resolution. We have worked with thousands of listing suspensions and know what Amazon is interested in seeing and, more importantly, the manner in which it should be presented.
Final Thoughts
Do not panic when your Amazon listing banned. With properly drafted ASIN appeal, it may all be over, bringing your product back and upholding your image. Emphasize on facts, offer solid documentation, and offer an encapsulated POA. To obtain results more quickly and stable, have Seller Pickle take you back to business.
