Leaders with entrepreneurial mindsets are truly making a difference with their creation, innovative solutions, positivity, and big-picture views. Sara Yahia is one of the entrepreneurial geniuses who has proven her unique and impressive abilities.


Sara has taken meaningful initiatives in her career that depict her entrepreneurial spirit. Courageously, she took another leap by creating her sustainable and committed skincare brand: MiDARE. Indeed, the brand, which will soon be launched, is reported to be already trademarked and encompassed all the changes she wants to see in the world. As a matter of fact, Sara crafted a mindful, fun-to-use, easy-to-use, and reliable brand by offering eco-friendly, unisex, inclusive, cruelty-free, and vegan skincare sheet masks and hydrocolloid patches (to help reduce pimples). To support her claims, Sara made sure that MiDARE Cosmetics and all its products are diligently certified by:

  • LEAPING BUNNY: MiDARE Cosmetics is Leaping Bunny certified by the Coalition for Consumer Information on Cosmetics US and Canada.
  • PETA: MiDARE Cosmetics is certified by the People for Ethical Treatment of Animals (PETA) for its Beauty Without Bunny Program.
  • WBE: MiDARE Cosmetics is certified as a Women’s Business Enterprise (WBE).
  • WOSB: MiDARE Cosmetics is certified as a Women-Owned Small Business (WOSB) by the Small Business Administration (SBA).
  • NJ-SBE: MiDARE Cosmetics is certified as a Small Business Enterprise (SBE) by the New Jersey’s Set-Aside Program.

Sara took this entrepreneurial initiative after her time abroad advising many big beauty brands, during which she couldn’t shake the feeling that “something” was missing. She saw this compelling issue as an opportunity to offer what is currently missing: an all-encompass brand that back up all its claims with certifications and audits from recognized international organizations. From her recent collaborations, she had proven to have prominent qualities as an entrepreneurial leader.


Sara is utterly talented and she is extremely focused on her work. Sara has an amazingly positive attitude toward her career and work. The more challenging the work gets, the more motivated and passionate she becomes. She is well known for being a calm but a spirited leader when facing challenges and difficult situations which allows her to put forward innovative solutions. Sara clearly described entrepreneurship as being like a marathon. According to Sara, motivation is not enough to make the finish line as an entrepreneur. Indeed, she insists in the fact that motivation is like the stamina needed during a short sprint, and does not last long. But, for a marathon, one needs to be focused and determinate despite the desire to give up.


Sara is intrinsically motivated to become someone who can positively impact lives. When hearing her speak, she genuinely expresses her desire to strive in various industries while empowering communities. This mindset and goals polished her personality to become a remarkable entrepreneur and a charismatic individual.


Embracing risk is an integral part of doing business, and Sara doesn’t shy away from it. Therefore, she has learned how to mitigate risks and has implemented specific tactical strategies to deal with it by:

  • Strengthening the organization’s risk governance.
  • Making risk management an everyday part of the business.
  • Coordinating risk activities across all functions.
  • Improving financial controls and processes.
  • Creating a record of risks taken and the impact they’ve had to learn from them.
  • Practicing taking small and calculated risks regularly.  
  • Training to do a risk/benefit evaluation before making a big decision.  


Being an introvert, Sara is not an overwhelmingly talkative, loud and expressive leader. She prefers quality over quantity. She has the particularity to be an active listener which grants her to be a phenomenal observer. Indeed, by soaking in the information and analyzing the situation at hand, it allows her to deal with delicate and high-pressure situations brilliantly. As a matter of fact, she gathers facts to clearly articulate her thoughts with the utmost professionalism and persuasion that convince others right away.

Sara Yahia – LinkedIn:

MiDARE Cosmetics – LinkedIn:

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