Rise in Coffee Consumption Anticipated to Drive Vietnam Coffee Market: Ken Research

Coffee is a brewed drink made from roasted coffee beans, which are the roasted fruit of Coffea Arabica bush. It is most popular beverage that is consumed by everyone to release their stress & boost up the energy level. It provides a revitalizing effect due to the caffeine present that can cause nervousness & restlessness, insomnia, stomach upset, increased heart & breathing rate, nausea & vomiting, and other side effects. It is generally darkly colored, slightly acidic and bitter. It is prepared & presented in various different ways. It is usually served hot, it can also be severed as iced coffee. The potential health benefits associated with drinking coffee are Parkinson’s disease, protecting against diabetes, liver disease and promoting a healthy heart. It is also used to prevent gout, type 2 diabetes, gallstones and certain types of cancer.

According to study, “Vietnam Coffee Market Comprehensive Report Q4/2019” the key companies operating in the Vietnam coffee market are Intimex Group Joint Stock Company, 2-9 Dak Lak Import Export One Member Co., Ltd., Olam Vietnam Company Limited, Trung Nguyen Group Joint Stock Company, Nestle Viet Nam Company Limited, Trung Nguyen Group Joint Stock Company, Phuc Sinh Joint Stock Company, Minh Tien Coffee Import Export Co., Ltd., Joint Stock Company-Tin Nghia Corporation, Vinh Hiep Co., Ltd.

Based on variety of coffee, Vietnam coffee market is segmented into Robusta, Arabica, specialty and others. Based on form type, market is segmented into whole-bean, instant coffee, ground coffee and coffee pods & capsules. Based on processing type, market is segmented into grading roasted beans, roast characteristics, roasting, decaffeination, storage, brewing, and nutrition, serving and instant coffee. Based on distribution channel, market is segmented into off-trade distribution channel and on-trade distribution channel. Off-trade distribution channel is further sub-segmented into convenience stores, supermarket or hypermarket, specialist retailer and others. Additionally, on-trade distribution channel is also further sub-segmented into food service and cafes. Based on end-use, market is segmented into ready to drink coffee, nutraceuticals, cosmetics, hot drinks, flavored beverages, pharmaceuticals, food & beverage flavors and others. In addition, based on end user, market is segmented into commercial, industrial, and residential.

The Vietnam coffee market is driven by increase in cafe culture in today’s young generation, followed by growth in disposable income, rise in innovative packaging, rise in urbanization, increase in demand for gourmet, ready-to-drink coffee, and specialty coffee beverages, rise in the retail sales using e-commerce, reduction in consuming the carbonated drinks, growth in white collar demographic, and rise in food service outlets. However, rise in retail associations, easy availability of teas, increase in strict rules, and uncertainties in weather may impact the market. Moreover, rise in shifting work culture specifically in corporate industry along with improving living standards are key opportunities for market. Furthermore, easy availability of various types of coffee flavors & styles of brewing is a major trend for market.

In Q4/2019, the Vietnam’s coffee production was increased owing to stable weather and enough rainfall to supply the crop. In upcoming years, it is predicted that the coffee market of country will be reached at rapid pace due to rise in demand of organic type coffee because of rise in awareness of the health benefits associated with the use of coffee during the forecast period.

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Vietnam Coffee Market

Related Report:-

Global Capsule Coffee Market Research (2015-2019) and Future Forecast (2020-2025)

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Ankur Gupta
Ken Research Private Limited, Head Marketing