Reasons to SEO your Real Estate Agent Website

If you are thinking about ways to set your website apart from your peers and competitors, you must ensure that your site is search engine optimized. Working closely with your real estate website designer is a great place to start as he or she determines how responsive, fast, and appealing a site is.

The internet has more than a billion active websites. Unless you set your site apart, chances are you will get lost in the noise. That’s why you need to incorporate effective search engine optimization techniques that will help put your site on the map. This way, potential home buyers will be able to find you whenever they are looking for what you are listing.

In case you are just getting started, and are keen on knowing the importance of optimizing your website for search engines, then this article is for you. But before you even begin integrating SEO strategies like keyword search, on-page, and off-page SEO, search intent, content creation, etc., you need to ensure that your web design is right. By this, we mean aspects like user experience, mobile-first index, site indexing, code errors, URL, and so on. Website optimization is the benchmark for successful SEO. So, you want to make sure that you get it right too. If certain things need adjusting, then you should contact your real estate websites designer and have them work on these technical aspects.

With that in mind, here is reasons to SEO your real estate agent website:

Build your brand

The internet has no shortage of real estate agents. The best way to differentiate yourself from the rest is by building your brand. Think about it – when you want to buy something, or get information, are you more likely to do so in a trusted platform or just about any platform. If you are like most people, chances are you’ll go with the former. So, one of the main reasons you need to SEO your website is to help build your business name and make it easy for your clients to know and trust you. The steps of optimizing your platform include creating quality content that resonates with your audience and finds ways to get links to that content from reputable sites.

Earn more traffic

One of the main reasons you have a real estate website is to capture the online market – which is a big thing right now. Most clients are hanging online, and without some form of online presence, you will miss them. An optimized website places you at the pedestal. It makes it easy for your audience to find you when they search for whatever it is you’re offering. SEO helps you achieve high rankings on search engines to attract more natural traffic that is ready to convert.

It is cheaper

Cost-saving is perhaps the greatest reason to SEO your platform. This is especially true considering there are other ways to get clients to your site, but they involve spending lots of money. SEO doesn’t include paying for ad space. It allows you to claim the top spots in search engines without spending a dime. When done right, you won’t need to spend money on ad campaigns like PPC and so on.

Get quality leads

Another incredible reason to SEO your real estate website is that it helps your target audience to find your site just when they are looking for it. So basically, SEO leads a homebuyer to your site when they are looking to buy a home – or for any other reason. Keep in mind that clients (including homebuyers) turn to the internet for all kinds of information. Whether its tips for buying a home, advice, and even to make the purchase. So, you don’t want them to get all these details from any other source, but you – and that’ why you need SEO.

Boost your credibility

More and more people are using the internet to purchase all sorts of things. Clients are also using the internet to learn more about companies. If you do not have a website, they will most certainly look for another option. The same applies to when you have a website that’s lost on the internet. But when your client sees your website whenever they search online – or even when they browse through social sites, they will start to believe they are working with the best. The same applies to when you consistently provide quality content that educates your prospects. And the good news is that you get all these when you SEO your realtor website.

Stand out 

When you SEO your real estate website, you are not just working to boost where your site ranks on search pages. You are also rising above your peers.


Most of Google’s algorithms are designed to ensure that their users are directed to platforms that offer relevant content and great user experience. It’s why aspects like usability, mobile-friendliness, and site speeds are a big thing. So, if you are just getting started, its best to have your web designer optimize your platform. You can then work out SEO on-page and off-page strategies to help you enjoy these benefits.