5 Best Practices for Real Estate Social Media Marketing in 2020


In real estate social media marketing, realtors use different social media platforms to advertise their brands and properties. People spend most of their time online on social media platforms and real estate social media marketing is a good way to connect with audiences where they spend most of their times. It is imperative upon all business owners to reach their audiences where they are most likely to find them and in today’s day and age, it happens to be social media. A lot of businesses have made social media marketing a mainstay of their overall marketing strategies and the same extends to the real estate industry. It is estimated that more than 75% of realtors use social media in one form or another. Social media for realtors can be used to connect and engage their target audiences based on their interests, location and behavior. In today’s day and age, realtors use a lot of different social media platforms to market their services to segmented audiences.

Advantages of real estate social media marketing

There are many benefits of using social media marketing for real estate businesses and four of the most important benefits have been enlisted underneath for the perusal of our readers.


  1. Increased Outreach:

Real estate is a ruthlessly competitive industry and realtors looking to survive and sustain in this industry need to get the word about their business. Social media is the perfect platform that can be used to promote products and services to target audiences. Some of the most popular social media platforms of our times have memberships in hundreds of millions and even billions and if a realtor is able to leverage the power of social media for his or her business, he or she will be able to get maximum outreach for the business. Not only does social media guarantee maximum outreach, it is also a very cost-effective platform in comparison to other traditional marketing channels.


  1. Enhanced Networking:

Most businesses need networking to succeed and the same holds true for real estate businesses. It is imperative for realtors to establish a strong network with prospects as well industry peers. The same can be done with the help of social media. Most social media platforms have features like comments and tagging which can help realtors in promoting their businesses.


  1. Brand Building Opportunities:

Social media platforms present many brand building opportunities that realtors can use to build a reputation for their businesses. With the help of social media, realtors can build their brands right where their audience is. Through social media realtors can share information about their businesses directly with the customers which helps them in building an impactful branding strategy.


  1. Lead Generation:

If and when leveraged well, social media can be an excellent source for direct lead generation. For a lot of real estate businesses social media is the biggest source of high-quality leads, over and above all other sources. This is one of the key advantages of real estate social media marketing.


5 Best Practices for Real Estate Social Media Marketing in 2020

Since we have established how powerful social media is as a tool for realtors, it is now time to focus our attention on the best practices that we can use to get the most out of this tool. If and when you use the following six real estate social media marketing strategies, you will be able to stay ahead of your competition in 2020.


  1. Use The Right Social Media Platforms:

There are a lot of social media platforms and you need to find which is the best option for you based on your audience demographics like age group, education, profession, location, and so on. You can use social networks like LinkedIn as it has membership in hundreds of millions of people with multiple demographics. Pick the right social media channel and you will be able to target your audience where they spend the most amount of their time. Pinterest is another social media platform that you may want to check out as you can use it post pictures of your listed properties to engage users and hopefully convert them.


  1. Be Consistent:

The competition on social media accounts can be ruthless so you will need to put your best foot forward at all times. You will need to be at your best to survive and sustain on hyper-competitive social media platforms and one way of doing so is by consistently publishing relevant and readable content. You need to be consistent with your continuous efforts and that can help you win followers and create engagement. Figure out the ideal number of posts per day for different social media platforms and be disciplined in following the norms. If and when you do so, you will be able to build a strong social community and stay ahead of the competition. To ensure that you are consistent in posting to social media, you can plan your content with a social calendar and use tools like Hoot suite and Buffer.


  1. Don’t Just Post Pictures, Go Beyond:

Go beyond just posting pictures of your properties, if you want better results for your real estate social media marketing activities. Buying homes is a very emotional decision for many people and you can leverage the same by sharing success stories and customer testimonials through pictures and videos. Don’t just share pictures of the property, go beyond and share pictures of the neighborhood and locality surrounding it. You can also share engaging videos of your listed properties on different social media platforms. You can also post videos of client interviews, neighborhood walk through and sneak peek into properties and share it on different social media platforms.


  1. Engage with Your Followers:

Social media platforms are an excellent way to build a community around your brand. Building a community is one thing and sustaining is another. Getting attention is one thing and retaining it is another. To do so, you need to engage with your followers and connections on a consistent basis. You can begin by replying to all the comments that you get on your social media accounts. Also make it a point to respond to the tags, if and when they mention your page. Ask questions to your followers because that will definitely help you in understanding how you can serve them better. One very effective way of engaging with your followers is by going live. The live feature is available on many social networks and you can use it to take your audience on a live tour of your properties or real estate events to get maximum visibility and exposure.


  1. Monitor The Results:

The real estate industry is constantly evolving and to survive and sustain in that hyper-competitive industry you need to monitor data and analyze results consistently. You can use different social media analytics tools to keep a track of your content performance. If and when you do so, you will figure out which content performs better, what are the best timings to post, and which channels are the best to post. You will get a lot of insights from using these tools which you can use to optimize and improve your social media campaigns for the good.


The Bottom Line

As a realtor, your main goal should be of getting high-quality leads from your marketing strategies. Through social media marketing for realtors one can generate leads and build a community, where you can connect and engage with the right audience. The aforementioned practices can definitely help you in achieving your business goals in 2020. You can implement the tips on your own or can hire experts for better results. You can call in the experts who will make a solid realtor social media plan for you and take your business to the next level.

Brij Bhushan Singh

I am Brij Bhushan Singh. I am a Professional Blogger and Content writer. I have written many useful articles, blogs contents on Link building, SMO and many more.