Raise a Can to Sustainable Wine Packaging: Why Aluminum Is the Way to Go
Wine is bottled poetry — Robert Louis Stevenson. But does the bottle really matter? It does today as consumers grow more eco-conscious about their drinking habits. In turn, winemakers are exploring new and innovative packaging solutions, like aluminum wine cans, that protect their product quality and minimize their environmental impact.
Here, we’ll look closely into the benefits of aluminum cans as a sustainable alternative to traditional wine bottles and how they’re changing the wine industry.
The Environmental Problem With Traditional Wine Bottles
The wine industry has long depended on traditional packaging solutions like glass bottles, but their environmental impact is huge. From the energy-intensive production process to transportation issues and recycling challenges, we must recognize these problems.
- Glass Bottles
Glass is made of sand, soda ash, and limestone. Mining these raw materials devastates the environment because sand is often extracted from riverbeds or beaches, causing erosion and damaging ecosystems. Mining limestone leads to deforestation and the destruction of habitats, as well as air and water pollution.
Moreover, the energy needed to produce and transport glass increases the material’s carbon footprint. Shipping these bottles requires more fuel because they’re heavier than wine cans and extra packaging to prevent breakage during transit. And when it comes to recycling, reclaiming a can uses about 90% less energy than recycling a glass bottle.
- Plastic Bottles
Plastic is made from fossil fuels like oil and natural gas. Extracting these raw materials destroys habitats, increases air and water pollution, and causes oil spills that negatively affect ecosystems and wildlife.
Furthermore, plastic bottles aren’t biodegradable. Instead, they break down into microplastics, threatening the survival of wildlife and human health. And when compared to wine cans, with 68% recycled content, only about 3% of plastic bottles are recycled.
- Bag-in-box Packaging
Yes, bag-in-box packaging is lightweight and easy to transport. However, most of it has a limited shelf life of about one year because it can’t remain airtight for long. Any unsold products may expire beyond this timeframe, causing wastage and forcing producers to manufacture more products in the long run than canned wine, which has a longer shelf life. These boxes are more suitable for ready-to-drink wines that don’t need aging, but only a handful of consumers prefer fast wine to perfectly aged vino.
The Rise of Canned Wine
The rise of canned wine can be attributed to the growth of the craft beer industry, which paved the way for more people to accept canned drinks. Today, wineries worldwide offer canned wine as an alternative to traditional glass bottles. Celebrities and entrepreneurs have also launched their own canned wine brands, further making the product more popular.
Current Market Trends
The growth of canned wine is a testament to the increased rate of consumer eco-consciousness. Let’s explore the current market trends surrounding this product, including its appeal to millennials, its convenience and portability, and its innovative design.
- Millennial Preferences
Millennials are at the forefront of prioritizing convenience and sustainability, increasing their consumption of canned wine compared to other packaging solutions. This demographic values the experience of eco-friendly options like wine cans over the material possessions that glass bottles offer. In fact, many wine brands market their products as trendy and eco-friendly using catchy slogans and eye-catching designs to attract millennials more than any other generation.
- Convenience and Portability
Canned wine is best for outdoor activities like hiking, camping, or picnicking. The lightweight and portable wine cans make them easier to transport and package without breakage than glass bottles. Additionally, most canned wine brands offer single-serving options, allowing consumers to enjoy a glass of wine without opening an entire bottle. This one’s great for anyone on a prescribed diet.
- Innovation in Design
Many wine companies use sleek minimalist wine cans to appeal to consumers who value simplicity and elegance. Other brands are moving in the opposite direction, creating bold and colorful designs that appeal to consumers who like standing out in a crowd. Some wineries have even started experimenting with resealable lids, allowing consumers to enjoy a glass of wine and save the rest for later.
Benefits of Aluminum Cans for Wine Makers
Aluminum cans aren’t just eco-friendly, but they also have many benefits for winemakers, including:
- Cost-effective: The cost of producing and shipping a single aluminum wine can is significantly less than a glass bottle because glass is heavier and fragile. On the other hand, aluminum cans are light and durable, making them easier and cheaper to transport.
- Convenient: Movers can easily stack aluminum cans and utilize less space than glass bottles. They’re also easier to move during emergency orders and deliveries since they don’t require extra packaging like fragile glass bottles.
- Protection from light, oxygen, and other factors: Light and oxygen may degrade wine’s taste, aroma, and quality. Wine cans are completely airtight, preventing any light or oxygen from seeping through and preserving the wine’s freshness for longer periods.
- Customizable branding: Wine makers can print cans with high-quality graphics and logos, making them stand out on the shelves and increasing brand recognition.
Wine in a Can: Consumer Benefits
Wine cans provide a convenient, portable, and versatile alternative to traditional wine packaging, making it a favorite among wine enthusiasts. Here are some benefits of canned wine for consumers:
- Portability: Consumers can carry canned wine anywhere, including picnics, festivals, camping trips, and other outdoor events where glass bottles aren’t allowed. For instance, backpackers can now enjoy a refreshing glass of wine without carrying a heavy glass bottle.
- Versatility: Canned wine comes in various sizes, from single-serve cans to larger ones serving up to four people. Consumers can choose the amount they need, reducing waste or risks of spoilage.
- Convenience: Consumers don’t have to worry about bringing a corkscrew or wine opener since the pop-top lid is easy to open.
- Ease of storage: wine cans use less space than bottles and are stackable, making them easier to keep in a refrigerator or wine cellar.
Think Outside the Bottle
Aluminum cans provide wine makers with a more innovative packaging solution that sells and saves the planet. With suppliers like G3 Enterprises offering high-quality wine cans and ends, there’s never been a better time for producers to consider switching to aluminum cans. Look closely at the benefits of aluminum cans for your wine business, its customers, and the environment, and join the movement towards a more sustainable future for the wine industry.