When your business has an online presence, you will need to employ search engine optimization (SEO) in order to make your website rank higher on search engine results pages like Google. Here are some quick tips for it:
Title tags and target keyword: Keywords are very important in the aspect that they help the search engine to locate your site and display it on the results page. The keyword title tag holds great importance with Google, and the closer the keyword to the beginning of the title tag, the more weight it has with it.
Keyword in the first 100 words: When you have an article posted online, ensure that you put the keyword in the first 100 words of the article;it helps to make your article relevant in the search results. A SEO company in Delhi can help you in this regard.
Outbound links: Outbound links happen to be the biggest source when it comes to the question of bringing attention to your website. You should not make the mistake of not including links to other articles and websites. All you have to do is ensure that these outbound links are relevant to the content and come from authentic sources.
Meta descriptions: Enlist the help of an SEO marketing company in Delhi to get meta descriptions written for the different pages of your website. They sit next to the URL and the title tag, convincing people to click through. Ensure the meta descriptions are both informative as well as attractive.
Target keyword in URL: While keywords are quite the backbone for SEO purposes, you should also ensure that the digital marketing company in Delhi includes it in the URL. When the keyword is assimilated in the URL, it gives Google another valid reason to see your article as the more relevant one in comparison to other articles out there.
Strategic placement of keywords: Keyword placement in a strategic manner is crucial to the survival and success of your web post. With the refinement of search engines with time, it is no longer enough to do just keyword stuffing and hoping for a favorable outcome.
Long content: Longer forms of content helps in increasing rankings in Google. There should be a target of 2000 words in a post with at least 1000 words effectively. This results in an increase in long-tail traffic and boosts the exposure of your website.
Internal linking: Internal linking links to the different pages of the domain and is very critical to bring down the bounce rate of the domain and help with search engine optimization. Internal linking also helps to improve the user experience in the navigational sense of the word.
Image optimization: You must make sure that the pictures on your website have file names that need to include the keyword targeted. The target keyword should also form a part of the Alt Text of the image. Optimizing the images will help to naturally boost the ranking of your web page.
All these tips will help you to get your website ranking on top of search engine results pages. Another thing is to employ a reputed SEO company like i347.in who can take charge of your website and get it to rank higher on results pages.