How to start a small business in the testing economy and still be successful?

Initiating a small business is laborious in any environment, but it becomes more complex in current times of uncertainty. It is partly because when the credit markets are tight, it could be challenging to obtain financing. 

Therefore, small business owners need to hone their plans. To put it simply, you will have to figure out how much money you require to put into the business, how much you need to charge to meet your operating costs and hopefully, what you require to do to earn the profits. 

If you want to get into entrepreneurship, consider a pvt ltd company registration so that your business remains in a suitable structure for expansion. 

Here are the quick tips to make the business successful even if you choose to start it in tough times.

Can one be successful?

Period of recession can be challenging for both businesses and individuals. People lose their jobs and spend less, and cash reserves start to plummet. The credit market becomes tight, and banks begin to scale up their lending limitations. You might be thinking, how could one create a new enterprise under such circumstances? Remember that one can find success under challenging times as well. Here are few reasons that would make you believe so;

– One might find the competition during such times as many people tend to initiate business when the economy grows. If one is focused, one can do so single-handedly.

– One would find things are much cheaper, namely things that contribute to one’s overhead costs such as furniture, rent, and materials.

– Customers you gain during such times tend to stick with you when the economy changes for the better. It would be worthwhile if you provide them with more affordable options.

– Established businesses are likely to halt and curb innovation during the recession. One can use the time to bounce back with fresh ideas that are not in the market.

Look out for financing.

Before planning to apply for a loan, consult professional advisors to review your business plan to ensure you are not overlooking anything critical or making insufficient predictions. You should consult with the following;

– Friends who have his/her own business.

– Loan officer at the bank with whom you do business.

– Accountant, but obtain the estimate for reviewing your plan before that, so you will not be amazed by the high invoice.

Also, one should have a financial backup plan for both business and personal finance if one fails to hit the revenue projections initially. One must budget carefully, so one can continue making the most vital payments: insurance premiums, mortgage, rent, utility bills and food.

Smart marketing.

Initiating a new business when the economy is taking a nosedive takes ingenuity and creativity. Marketing is the backbone of any business. Make your business plan and create a marketing strategy accordingly. Ask these questions, who will be your target customers? How would you price your products/services? what are you going to sell?

Cut down your customer base to come up with a smaller portion to make an effective marketing strategy. Also, think of how you can alter your product and services to broaden your business reach out to your customer base. Additionally, keep a close check on the competition—conduct market analysis and competition analysis as and when required.

Begin with a small plan and scale it up later on.

Manage your expenses and expectations initially by beginning with mom and pop and scale up later on. Review the business plan periodically. And see in which area you need to improve. Find the perfect location with staff who have all the required skill sets.

Deploy the technologies for your advantage.

It is impossible to start a business nowadays without technology as it offers multiple benefits.

– Expanding the market through selling online via various channels.

– Rely on email marketing than on e-marketing.

– Use websites to get ideas from fellow entrepreneurs and founders.

– Optimize your website’s search engine to keep your website coming up at the top of the list to your customers’ search.

– Produce affordable marketing vehicles like webinars and podcasts.

– Make an online customer loyalty program providing advanced notice of sales, referral bonuses, discounts and more.


Engage with the people from your community who can refer new customers and clients to build your business. Business should network effectively in the new normal and reach out to the closest chamber of commerce that could be a good start, or you can join the professional association.

Ideas by which you can lower the costs.

Use the economic situation as leverage while negotiating rents, equipment leasing agreements and so forth. Developers, lessors, vendors require businesses to pay their rent and fulfil their contracts. You might get what you want with lower prices if you can demonstrate that you can pay on time.

Purchasing supplies from businesses that are closing or required to reduce inventory, specifically for big-ticket items like office furniture, electronics and so forth.

Bartering with other business owners by searching for business alliance possibilities and recommending offset costs by trading products or services.

Do you own legal work before hiring a lawyer via online sources such as, it offers low-cost services and free resources.

Compare online for the best deal on business credit cards, searching for record-keeping tools, rewards, and other special services.

Find a bank account that fulfil your small business requirements, including access to physical and online services and attractive interest rates and rewards.

There are many benefits that you can get by initiating a business in a tough economy. If you make a plan, think prudently, and execute it, then your business can be successful under current times.