Marketing firm ChoiceLocal and CEO Joe Soltis paired with international aid organization Habitat for Humanity to build a home for a family in need in Cleveland. As part of their commitment to running a purpose-driven company, they helped fund Habitat’s work by financially being the sole sponsor of the home and the purpose-driven ChoiceLocal team spent many hours and invested a lot of sweat-equity into the Hulda Avenue home, which was dedicated on May 14th.
Nine months ago, the project broke ground when the franchise marketing staff met at the address to begin work on the foundation, do the traditional Habitat for Humanity house blessing, and strategize a summer full of volunteer opportunities.
They did not know who would end up living in the home that their team built, but they knew it would be a special way to serve a family who really needed it and give back to the community while also bringing the team closer together.
“The ceremony was on a Saturday morning, and it was a fun and moving time for our team. We got to see all of the hard work pay off, admire the finished home, and celebrate with the family as we dedicated their new house to them,” Soltis said.
In addition to the dedication, there was a professional documentary team on site, so the newly housed family, the ChoiceLocal staff, and the Habitat for Humanity team could remember the joyful occasion.
Marketing with a Mission
A cutting-edge digital and franchise marketing firm might not seem like a natural fit for hands-on charity work such as home building for families in need. Still, ChoiceLocal is not your typical marketing agency. Since opening in 2014, they have tried to build an element of charity and giving back to the community in all of their projects.
This value is visible in the business’s day-to-day operations, which channels approximately 10-percent of all of its profits into various local and national philanthropy endeavors. The company’s charitable goal is to assist 10,000 disadvantaged children every year.
Soltis is deeply dedicated to running a faith-based business that always considers the ‘why?’ behind each client they take on or project they commit to. It’s part of what makes ChoiceLocal a one-of-a-kind marketing agency.
Soltis and his team, who work with hundreds of franchisees and small business owners across America, try to partner with clients who share their belief in helping others. Whether their clients are cleaning companies, moving and storage businesses, or home care providers, the founder always looks closely at their business practices to ensure they are in alignment.
“But,” he said, “we still always keep our eye on the bottom line, which means ensuring results, exposure, and excellent ROI.”
Partnering with Habitat for Humanity
ChoiceLocal has partnered with Habitat for Humanity in the past and knew that it was a worthy and worthwhile experience. Soltis and his team completed a well-building project last year with the non-profit organization and also sponsored the building of Habitat for Humanity’s new headquarters in Cleveland.
Those enriching experiences made them want to partner with the popular charity again, and Soltis reached out to the organization to ask about possible upcoming projects in Cleveland. When the chance to build this modest, single-family house came up in a nearby neighborhood, they knew it was the right fit.
Habitat for Humanity is a natural ally for Soltis and ChoiceLocal. Their goal of creating “a world where everyone has a decent place to live” aligns perfectly with the marketing company’s outlook. Since 1976, Habitat for Humanity has helped millions of people in over 70 countries find dignity and safety by enabling them to acquire stable housing.
In addition to their work with the housing charity, ChoiceLocal has sponsored local families to ensure they had happy holidays, offered bereavement therapy for children who lost a family member, raised funds for summer caps, provided school meal programs for children in need, and supported families that were suffering through a cancer diagnosis and treatment.
Soltis believes that you can’t be a true success if you only do for yourself. To really say you have succeeded in life, you must use much of your time and energy to assist others and better the world around you. “Helping others is where you find your real success and self-worth,” he said.
About ChoiceLocal
ChoiceLocal is a purpose-driven and results-focused franchise marketing agency that only serves franchisors and franchisees. They are the 1st and only franchise marketing agency to offer a money-back guarantee. They are a member of IFA (International Franchise Association), named on the Inc. 5000 list, and rated as a Top Workplace for the last five years. To find out more about their franchise growth engine, please visit https://choicelocal.com/
