Professionals on the web? 5 tips on SEO and Social
HERE IS OUR INSTAPRO INTERVIEW WITH OUR WEB MARKETING ADVICE FOR PROFESSIONALS
Being a professional nowadays means dealing with promotion and web marketing.
For those who do not understand and want to start a growth strategy that uses the web and social networks, one of the best sites that allow professionals and customers to meet.
HOW IMPORTANT IS SEO FOR A PROFESSIONAL?
The SEO of a site is an aspect of fundamental importance. It is the only tool that allows us to bring traffic in a free and continuous way without having fixed ad costs.
WHAT ARE THE PRECAUTIONS YOU SHOULD HAVE ON YOUR WEBSITE?
Any forward-thinking entrepreneur should worry about SEO-optimizing their website before doing any other web marketing activity.
Why? Simple because an SEO optimized site is an investment, unlike PPC campaigns which are a cost. This adds value to the site and capitalizes this value over time.
HOW MUCH DOES THE VISUAL IMPACT OF THE SITE AFFECT?
Graphics are too often overrated. With this I do not mean that it should be neglected, on the contrary, but I want to shift attention to a mistake that most entrepreneurs commit in creating their Web designing in Orland Park.
Do you want to know what it is? Don’t give importance to the lyrics!
A common mistake for many, but we must know that the texts are more important than the images. Why? Simple, they are the texts that persuade convince and lead a user to buy.
Unless you are dealing with jewelry or clothing, where the visual part is the fundamental one, but not the only one, in most cases the words will be your weapon to win the trust of a user.
Are you trying to sell a service with only images? Do you think you can do it?
Furthermore, it is precisely the words and specifically the keywords that will make us rank at the top of Google, which is why priority must be given to the text.
Speaking of text, even the call to action, which is the most important element of a site, must have an intelligently studied text.
WHAT IS THE CALL TO ACTION THAT MUST NOT BE MISSING ON THE SITE?
Avoid too generic call to action in sales funnels such as “send” “request quote” “contact us” or worst of all … “send”.
The best calls to action are those that are contextualized and offer the solution rather than the way to get it.
In this way we will strengthen our proposal by remembering their problem and our solution.
Then opt for calls to action like this: “Get a consultation” “Make an appointment” “Get a quote” “Sign up for the course” “Stay up to date”.
HOW SHOULD THE PRESENCE ON SOCIAL NETWORKS BE? WHAT TONE OF VOICE SHOULD YOU USE ON SOCIAL MEDIA?
The social management is essential if we are to be credible and maybe grow.
The tone of voice to use depends a lot on the type of company but it is above all the approach to the contents that must follow different principles from traditional advertising communication.
In fact, on social media people are less likely to watch advertisements so to attract them we will have to take a longer tour.
WHAT KIND OF CONTENT ARE RECOMMENDED FOR PROFESSIONALS?
If we are professionals: we will deal with customer problems and offer practical solutions, case studies, testimonials and experiences.
This valuable content will have more interest than advertising aimed at presenting an offer.
In addition, space must also be given to more informal things by showing the “behind the scenes” such as the staff, to convey authenticity and create a relationship of knowledge and trust.