Despite the digital influences, flyers remain one of the most popular marketing tools even today. They can reach more people, have a tangible impact, and become an affordable way to get your message to more people. Even today, business flyer printing is a valuable and cost-effective option for promotion in important events like product launches or promotional campaigns. However, many businesses often overlook the impact of flyers printed and designed properly. Small mistakes in file design or setup can have a big impact on the look and feel of your flyer. From new businesses to experienced marketers, most people tend to make avoidable mistakes when printing flyers. This post discusses the most common mistakes people make when printing flyers and how you can avoid them.
1. Choose the Correct File Format
One of the most common issues in business flyer printing is the use of incorrect file formats. When you use a file format that is not supported by the service provider or does not offer proper support for the images and fonts in the flyer, it can cause problems after uploading, making the final printed output look vastly different from your intended or chosen design. Make sure to avoid using unsupported file types like Word documents, inserting images with low resolution or clarity, or pulling files from Canva without proper export settings can disturb your design. Instead, go for standard settings like a 300 DPI resolution for images or a high-resolution PDF file format with embedded fonts.
2. Forgetting Bleed and Safe Margins
Most customers also forget to add bleed margins or safety margins to their flyer designs. Flyer designs that you upload get cropped to accommodate the printing size. If your design does not have extra space and your important text is also up to the edge of the design, it may get cropped accidentally when the print size is adjusted. So, if you want your flyer design to stay clear and complete, make sure you keep some extra space of 0.125” on each side. For example, for a final flyer size of 8.5″ × 11″, you must set the file size as 8.75″ × 11.25″ to include bleed. This bleed space ensures that your flyer does not have unintentional white borders after it is trimmed.
3. Designing in RGB Instead of CMYK
Another common mistake is believing that colours remain the same on screens and printers. Have you ever printed a design and noticed how your red turns brown when printed? That’s because printers and computers have different colour languages. While computers use RGB for digital displays, printers use CMYK colour codes. So, an RGB design won’t translate well in printers due to the difference in the colour coding. To avoid this, convert your design to CMYK before uploading it to the online printing portal.
4. Not Designing to Actual Flyer Size
Designing your flyer according to your preferred size is important. However, most people make the mistake of designing first and choosing the flyer size later. What they don’t understand is that changing the size of the design afterwards can distort your layout and dimensions and affect image clarity. Different flyer sizes have different dimensions and require image resolutions to match their dimensions to avoid stretching or blurring of images. The layout of the design is also set according to the size and dimensions, which can get stretched or distorted when the size changes. So, it’s better to choose the size first and design within that canvas.
5. Choosing the Wrong Paper for the Job
Flyers are not just visual but also tangible tools. Their texture, the way they feel in the hand, can also have an impact on the customer. A glossy flyer is great for colourful promotions, product launches, or other exciting announcements. However, in a professional or formal setup, a matte finish works best. So, it’s important for businesses to choose their printing paper with care and thought. Choosing the right paper can make your business flyers printing look good and also feel right in the hand.
6. Not Reviewing the Final Proof Carefully
A final review of the design is a must, no matter how much you want to rush. There can be small mistakes like a typo, a misspelling, or a missing logo that can have a big impact on the outcome. While these mistakes can be fixed and flyers printed again, it can cost you time and money, which could be saved by a few minutes of final review. So, always remember to double-check your design, file type, and paper selections before ordering.
Final Thoughts: Flyers Printing Done Right
Printing flyers may seem simple, but getting the details right can make a big difference in how your brand is perceived. From creating the design to setting up the file, every step plays a part in how your flyer is printed and received. Whether you need one-time promotional flyers or regular business flyers printing, being informed helps you save time, reduce errors, and get results you’re proud to hand out.
Need professional-quality flyers printed fast and hassle-free in Canada? Upload your print-ready file at Omazzii today, and request an estimate. Leave the hassle of printing to a reliable online printing service like Omazzii and focus on growing your business.
