Yes, a press release is really just an ad in disguise; however, a release should appear as news to be successful. Very few press release sites will take obvious announcements.
It really is quite a simple task to write an effective version, but it should be taken seriously. If you try it yourself but it just doesn’t work, there are plenty of free or really cheap press release companies and programs online; just take a look at your favorite search engine for help.
After you or a company of your choice has written your press release, you should select the best press release distribution service to meet your needs. If you are high on money, there are many best press release distribution service around the world online. These sites are great mainly because they are so cheap or even free; however, sometimes you get what you pay for.
For starters, your press release will be surrounded by ads. These annoying little ads will distract readers from your launch content, and will decrease, if not destroy, your credibility, especially among search engine robots. To dramatically increase its effect, your launch should appear on the news tab in a keyword search. This is much more unlikely if your launch is packed with ads for other often similar articles and companies.
Other major issues with free or extremely cheap press release sites are that they almost never provide you with clickable links and severely narrow your style choices. Both of these problems can really hurt your pitches. On the other hand, the worst thing you can say about paid press release distribution sites is that they charge you! Its cost ranges from a few dollars a month to much more. Your budget will probably decide which site you decide to go with. In addition to the number and frequency of press releases you plan to send. Some sites charge you a launch fee, which may work best for you if your news release needs are minimal.
Don’t forget to compare prices! Determine the number and quality of media to which a press release service will grant you access. There’s little point in distributing your release to irrelevant outlets and unloved websites.
Never forget that the best absolute press release and the one with the best chance of success is a very well written one. Follow that basic rule and your press release should reap dividends!