There are moments in history when someone steps into a landscape that feels already built—solidified, immovable, dominated by long-standing rules and invisible hierarchies—and dares to ask, “What if we could reimagine all of this?” Preska Thomas is that kind of rare disruptor.
Her company, DebitMyData, isn’t simply a new tech platform; it’s a philosophical rebellion against a status quo that many accepted as unchangeable. In the time where users unknowingly sign away rights to their digital identities, where data is scraped, sold, and monetized behind closed doors, DebitMyData is a loud, confident interruption—a call for recalibration in the way we view ownership, value, and human agency in the digital industry.
For too long, we have been led to believe that the internet is free. That the tools we use every day—search engines, social platforms, news feeds—come with no strings attached. But as we’ve come to understand, the true currency of this ecosystem is our data: our habits, our searches, our clicks, our locations. Each digital trace we leave behind has been collected, aggregated, and transformed into billion-dollar insights for corporations, advertisers, and platforms—and all without our explicit understanding or consent. This is the invisible economy of surveillance capitalism. And in response, Preska is doing something unprecedented: she’s giving the economy back to the people who make it possible.
At the heart of DebitMyData is a powerful belief—that your data is your property, and you should be able to benefit from it. The platform flips the conventional narrative on its head. Instead of being mined and monetized without compensation, users are now at the center of the value chain. Through user-friendly contracts and secure infrastructure, individuals can license their data in exchange for tangible payouts. It isn’t charity. It’s justice.
But the true genius of Preska’s vision lies not just in the redistribution of value, but in the restoration of trust. DebitMyData doesn’t just work because it pays. It works because it respects. It recognizes users not as consumers to be analyzed but as contributors to a shared digital economy. In an industry where opacity is often the norm, Preska has prioritized transparency, accountability, and consent. She is building not just a platform, but a movement toward digital equity.
And make no mistake—this is a movement. DebitMyData is attracting those who have long felt disillusioned by the tech world: independent creators tired of being underpaid for their reach, gig workers seeking new forms of stability, privacy advocates fighting against digital exploitation. It speaks to people across economic and geographical boundaries because the core message is universal: your identity has value, and you deserve to be in control of it.
Preska’s journey hasn’t been a smooth one. Challenging an industry built on decades of imbalance requires both courage and clarity. The resistance is real—from institutions that profit off the current system, to users who have grown skeptical of any platform claiming to offer “fairness.” Yet, what makes her leadership exceptional is her ability to communicate the deeper ‘why’ behind the ‘what.’ She doesn’t just explain how DebitMyData works; she articulates why it matters. And in doing so, she fosters not just users, but believers.
As we move further into the 21st century, the conversation around digital rights, data ownership, and algorithmic ethics will only intensify. Preska Thomas has placed herself squarely at the center of that conversation. She is not simply reacting to the times. She is shaping them. And perhaps that’s the most revolutionary act of all—to see a future that doesn’t yet exist, and to build it anyway.
