Being at a trade show involves more than just setting up a good stand. It also requires knowing how to effectively present your brand and communicate with people.
Whether you’re introducing something new or showcasing your service, how you present yourself plays a crucial role. Read on to find out how to be a good exhibitor.
Start by having a clear idea
Before uttering a single word, make sure you are clear about your point. What do you wish visitors to recall about your brand even after they leave? Don’t use general or technical terms in your pitch. Also, don’t say too much. Prepare a statement that your audience can easily understand and relates to their needs.
Your staff should share the same message, and it should also appear on your exhibition displays. An affordable exhibition stand builder who understands your brand can help translate that message into visual elements that reinforce your pitch.
Communicate clearly and with confidence
Trade shows are always busy and full of noise from many sources. Try to use a clear voice that reaches those who are far away without having to yell. Keep your words short and to the point. Ensure that your voice is calm, professional, and clear to all listeners.
Before demonstrating a product, rehearse so your presentation goes without delays or missing out on significant points. Try to sound prepared and relaxed. As if you understand the subject and are happy to talk about it.
Employ body movements that encourage people to connect
You might not realize it, but your body languagematters when talking to others.Maintain an open position, gaze at other people, and smile often to help others approach you.
Using gestures in a natural way can be very helpful while discussing what a product offers or guiding someone around the display.When using touchscreens or objects in your exhibit, make sure to interact, not only point to them. Let your gestures help emphasize what you are saying.
Seek opportunities to ask questions for better connections
Not every interaction requires you to go through a formal pitch. At certain times, starting a presentation with a question can be very effective. Find out the reasons why visitors came to the event, what problems they have, or what they hope to achieve.
It helps you understand your audience better and presents an opportunity to change your message depending on what they say. It also enables a two-way discussion, which is much more effective.
Try to be an attentive listener as well
Giving a presentation is not only about talking. It mostly depends on how well you are able to listen. Make it clear that you really care about every visitor in your stand.
Acknowledge their words by nodding, keeping eye contact, and saying what they said in another way. If people in attendance feel recognized, they are more likely to remain involved and believe in your brand.
The takeaway
Exhibitions are a chance for you to present your business through your actions. Successful exhibitors are clear, certain in what they say, and remain inquisitive. If you master these skills, you will draw attention to your booth and ensure every conversation matters.
