Do you have a poor follow-up and conversion record of trade show results? Are you searching for effective ways to improve follow-up results? If yes, you have just arrived at the right spot. We understand that every lead generated at a trade show is crucial for your business. Their conversion defines the success of your trade show campaigns.
In this blog, we have come up with some tips and techniques related to the lead follow-up process. We consulted the experts from a leading trade show booth design company in the USA, and derived some valuable points from that conversation. We are going to mention and elaborate on those points below.
Here are expert suggestions for an effective post-show follow-up process.
Start follow-up processes before the show ends
You should begin planning your follow-up process well before the conclusion of the trade show. A well-planned strategy helps you collect and categorize lead details during the ongoing event. You should keep the following points in consideration while planning it.
● You must implement appropriate lead collection tools in your 10×20 trade show booth or larger ones to collect contact details.
● You can rely on survey forms and digital touchscreen kiosks for lead data collection.
● Track AR, VR, and interactive tools in your booth to understand the behaviour of your booth visitors.
● You can leverage navigational data from interactive tools in your 10×20 trade show displays for personalized follow-up conversations.
● Categorise the leads according to their interest level. Label highly interested, less interested, and casual ones as hot, warm, and cold leads respectively.
● Appoint a team of professionals or sales experts who will nurture the trade show leads.
Consult professionals from the sales department
Your sales department has professionals who are already involved in converting your potential customers. You can directly employ them or use their expertise and experience to optimize your post-show follow-up processes. Let us elaborate on the ways to leverage them.
● They have the conversational ideas to drive the potential leads towards a purchase decision. You can use these ideas in follow-up and right into your 10×20 booth layout while the trade show is ongoing.
● They tend to have excellent product knowledge. They understand what a lead may ask regarding your product. Thus, they can help you prepare perfect answers for queries from leads.
● Every lead has a different level of interest, and they should be followed up on accordingly. Sales professionals tend to have diversified lead handling experience. Their experience can help make the follow-up process more efficient.
Use appropriate channels in a tailored manner
Every lead has a personal preference when it comes to the communication channel. Some of the most common communication channels are email, phone calls, and social media. You can’t ignore any of them for the follow-up process. Just keep the following things in mind while using them.
● Identify the leads and their preferred communication channel as soon as possible.
● Your approach to every communication channel needs to be different.
● Use email should be concise and have a clear subject line, CTA, and signature.
● Schedule phone calls according to the convenience of the respective lead.
● Use appropriate language and tone on social media because it is easily accessible to general online users.
Hire Triumfo Inc. for Top-notch Trade Show Booth Services
Triumfo Inc. is a complete exhibit solution company. They have the tools and talent to craft and deliver any-scale trade show booth, whether you need 10×20 trade show booth ideas or 40×50-sized displays. They offer end-to-end booth solutions and expert guidance at every step of your trade show journey. Collaborate with them for high-quality booth designs that turn heads across the trade show floor.
