Position your mobile app with App Store Optimization (ASO) for greater visibility

Have you ever heard what App Store Optimization (ASO) positioning is and how it works? Or why is it important to carry out an ASO strategy for your mobile application?

Who to this day has never downloaded a mobile application either from Google Play or the App Store?

Surely, you must have WhatsApp installed on your device, a social network such as Facebook, games, music applications or apps for the professional field. Well, all of them are downloaded from the app marketplaces where you can find millions of mobile applications.

Since the advent of smartphones, mobile applications have been developing and gaining more and more importance. At the end of the day, they are tools that can be developed and any idea that we are thinking about can become a reality in the form of an app.

For all this, the competition is increasing and if we want to make a mobile application reach its intending users, we must create a strategy. In this case, an ASO positioning strategy that allows us to publicize an app.

What is ASO positioning?

If you’ve ever wondered how to rank an app, you’re reading the right article, because that’s what ASO positioning is all about. Just as there is SEO positioning for web pages, ASO positioning has been developed for mobile applications.

ASO comes from the acronym App Store Optimization and is a positioning technique for mobile applications on download pages and to be able to appear in the first search positions according to the keywords by which a user search.

ASO, like SEO, is based on keywords to be positioned, on the description of the application, and on on-metadata and off-metadata aspects. All this allows users to find our app in the top positions, improving visibility and therefore downloads.

We must not forget that even if the ASO positioning is correct, having a properly developed app that attracts the target audience has to be essential for its complete success. It is essential for you to position your app excellent on the App Store to be well perceived by the target audience.

Hyperlink InfoSystem can assist you with the development of an excellent app that would not only satisfy the needs of your target audience but also meet the criteria required by the different operating systems to rank high on their stores.

Advantages of ASO positioning

The competition in the app marketplaces is increasing. The boom in mobile applications has not yet reached its peak and we can already find millions of apps in stores like Google Play and the App Store.

For all this, it is necessary to carry out an ASO strategy to know how to position a mobile app. This will make it easier for users to find it and therefore improve download results. As with web pages, if we are not visible we do not exist.

In addition to the increase in visibility and therefore the increase in downloads, if your app is paid, the income will also increase. We must also bear in mind that the better the ASO strategy, the better results we will achieve and the less competition there will be.

Finally, carrying out an ASO positioning strategy does not require a large monetary investment. Therefore, great results can be achieved for little.

ASO is a positioning that works based on keywords. One of the most important aspects is to know what the application does and to whom it is directed and the most important thing to know what words users use.  It should also be noted that each application store has its requirements to do ASO.

Factors influencing ASO positioning

For an ASO positioning strategy to work correctly, there are certain factors that we have to consider and that we will comment on below.

Just as SEO can be divided into on-page and off-page SEO, the same distinction can be made for ASO. In this case, the division will be between on-metadata and off-metadata.

Factors of on-metadata

These factors are the name of the application, the description or the ‘keywords’ field. Categorizing and labeling your app correctly is a plus point when it comes to positioning an app.

The name of the developer is important, since the older it is, the better it will be valued by the marketplaces.

In addition, having a good logo and quality screenshots that attract users will be essential. These last factors do not affect the positioning as such, but they are important to attract the attention of the public.

Factors of off-metadata

This includes the installations and uninstallations. The faster and more quantity the first factor and the lower the second, it will be an indicator of the quality of the mobile application, which will improve the positioning of the app.

Also, the opinions and ratings of users influence the position of an application, as well as promote the share buttons on social networks to improve reach.


In the era of technologies in which we are living, the ease of creating and disseminating a business, a project, a website or an app is easier than ever thanks to tools such as the Internet and social networks.

Despite the ease, the downsides are also visible. And the fact is that the competition is increasing and users want them to give us the desired content as quickly as possible. We don’t waste time doing exhaustive searches until we find what we need.

For this reason, it is necessary to carry out positioning strategies such as ASO, which help to give visibility to your project, achieve a greater scope and with it a greater benefit. Android app development companies can assist you with the development of excellent mobile apps.

Read Also: Articleevent & Techyzine.

Ani Johnson

Ani Johnson is a tech entrepreneur by profession and a passionate blogger by heart. She is on a mission to help small and local businesses grow online. She shares his journey, insights, and experiences at Content Rally & Real Wealth Business, Online News Buzz & RSL Online, The Daily Notes & Smart Business Daily.