Running a retail store entails many things, from management to marketing and ensuring your customer and employees are safe. Especially now that there are rules on how you are supposed to serve customers to ensure they are safe. When the pandemic hit last year, one of the things most people avoided was contacting strangers because that’s how the virus spread. Nowadays, it’s essential to use contactless payment solutions to limit contact with people.
However, with the onset of the pandemic, more people were looking for alternative payment methods, and there was a spike in contactless payments. For your business to have a successful contactless payment model, you must have an effective point-of-sale mechanism. This is the point where it can make or break your business contactless payment system.
What is a point-of-sale system?
A point-of-sale system is a stage where your customers make payments for goods and services they have purchased at your store. Every time a client purchases from your store, they complete a point-of-sale transaction.
The latest point of sale software available for business goes beyond the typical credit card processing system. Recent updates in technology have point-of-sale systems that help companies integrate mobile POS features, contactless payment options, eCommerce integration features, and more.
The point of sale system is where all your business components merge, such as payment processing, invoice management, and customer management.
How to improve customer satisfaction with your Point-of-sale system
POS systems have changed how businesses run their day-to-day affairs. From managing inventories and improving customer experience, they help increase sales and boost business growth. However, if properly utilized, your POS system can increase customer satisfaction and loyalty. Here is how you can improve customer satisfaction with your POS system to ensure growth and increase sales.
By providing a memorable shopping experience
More customers now prefer to shop online, but you should also ensure that when they are shopping in-store, you make their experience a memorable one. The moment a client comes into your business, it’s the right opportunity to offer them a personalized, engaging, and interactive experience they don’t get when shopping online.
Your point of sale system can provide valuable data about your customers if utilized fully. You can target individual customer’s interests when they come to the store or even train your staff to leverage the POS system to do that as well. The system will give you information on what your customers like, and you can use that information to provide a memorable shopping experience for your customer.
If they like a particular item, tell them about the latest sales and discounts and offer them alternatives that complement what they like. For example, if you are selling makeup items and a customer wants to buy foundation. You can have trained staff at the store who can help your customer choose their shade of foundation and also assist them in selecting a similar item like an eye shadow palette that complements their skin tone. If you have their information, you will know what sort of colors they usually buy.
If they are returning customers, you can also use the point-of-sale system to give gift cards and loyalty points to reward them.
Ensure your communication lines are always open
Always ensure you keep your communications line open. When customers have questions about your products or services and can’t find sufficient answers, they will likely take their business elsewhere.
However, if you have an effective POS system, you can ensure that your client has the latest information about your products and services. Real-time inventory also offers the option of your staff answering customers immediately about what is available in stock, what’s for sale, and the like.
You can also use the system to alert customers of new stock and upcoming sales on items. The benefit of using a POS system is that you can target customers who need the information instead of sending out emails to random people about your products, and half of them will go unopened. But if you have a customer’s info on the system and what they usually buy from your store, you can constantly update them on sales, discounts, available and new stock.
Use mobile POS systems.
Today’s businessperson understands the need to keep up with the latest technology to provide clients with the best customer experience. More than half the World’s population own a mobile phone, and they use their mobile devices to shop and pay for items using mobile payments like Apple Pay or mobile wallets.
When using mobile POS systems, you can collect valuable information, sell your stuff anywhere, and reduce long checkout lines. By integrating mobile POS units into your software, you also widen your customer base and improve customer experience with your brand.
Ensure a seamless checkout experience
If your customers experience a flawless and faster checkout experience, it encourages them to come back to shop at your store. Effective POS systems can make buying products, checking inventory, and completing purchases faster.
Customers will come to your shop if they know they can buy items, and the process of paying is also made faster whether they are using mobile payments or other contactless payments options. You will avoid customers waiting in line in long queues to pay for stuff they have bought. No one likes spending ages in line to pay at the supermarket or stores. People will always look for stores that don’t have such long queues.
In conclusion, an effective POS system can be the saving grace for your business by boosting sales and improving customer experience. Your clients will keep returning to your store, which also enhances loyalty. If adequately utilized, your POS system can also serve as an effective marketing tool. Since you already have customer’s data and what products they like at your store, you can send out targeted promotional messages, updating them on the latest items, promotions, and sales you have at the store.