Pet Perfume Market is Anticipated to Increase at a 5% CAGR by 2032 | FMI

The pet perfume market is poised to reach a valuation of US$ 1.4 Billion in 2022. Sales are projected to increase at a 5% CAGR, with the pet perfume market size reaching US$ 1.6 Billion by 2032.

Primarily the pet perfumes were gender-based but the concept of the gender-neutral product is emerging as a major pet perfume market key opportunities and trends. Now, pet perfumes products can be used on pet animals irrespective of their gender escalating the demand for pet perfumes.

As per the analysis, the adoption of pet perfumes has rapidly increased due to the increase in the importance of hygiene and health. The manufacturers operating in the pet perfume market are adopting customer-oriented approaches to make their brands more lucrative surging the pet perfume market future trends. They also focused on producing organic-based products free from alcohol, paraben, and other chemicals but in addition to flower and fruit-based fragrances.

A consumer primarily judges a product based on its features and its long-lastingness. A substantial number of customers are influenced by brand identity. However, not all of them establish brand constancy. Hence, enterprises must build a strong trademark and strengthen their presence across several channels which escalate the pet perfume market opportunities.

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Consumers also judge them based on their efficiency. Therefore, products with higher characteristics are likely to enjoy better goodwill which will be drawn by better convenience and efficiency boosting the sales of pet perfume along with pet perfume market key trnds and opportunities.

Consumers are increasingly adopting e-commerce sites to purchase pet grooming items, as they can offer a wide range of products with special discounts and prices. In addition, e-commerce websites also help make the products as per the specific requirements of the customer, even if the product is not available in the pet perfume market in a specific region.

Factors such as easy availability of products, convenience, and ease of shopping regardless of geographic conditions help promote the channel to purchase products like pet grooming products surging pet perfume market trends.

Key Takeaways from the Pet Perfume Market Study:

  • North America dominated the pet perfume market in 2021, due to the rising number of new product launches and rising pet grooming trends.
  • East Asian and South Asian countries like China, Malaysia, Thailand, and Indonesia are developing as the largest pet perfume market. Numerous reasons are expected to contribute to the industry, like an increase in the pet population, etc.
  • Most establishments depend on social media platforms including Facebook, Instagram, and YouTube to promote their products as one of the prominent pet perfume market
  • By sales channel, e-commercial/online stores are anticipated to hold a noteworthy pet perfume market share of the sales of pet perfume.

“The pet perfume sector is predicted to benefit from the growing e-commerce industry and also innovated natural products. The growing pet population and the expanding trend of pet grooming are expected to act as a driver for the market’s expansion.”- FMI Analyst said.

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Impact of COVID-19 on the Market

The Covid-19 crisis harmed the pet perfume market growth. The COVID-19 pandemic has immensely disturbed the demand for pet perfumes sales to some extent. Consumer flexible spending has decreased, and industries noticed a shift in consumer behaviour toward safer and more trustworthy products.

In addition, limited raw material availability, labour shortages, and component availability have all had a significant impact on pet perfume market growth. Aside from that, the COVID-19 outbreak has resulted in a significant shift in consumer purchasing behaviour. However, the main producers of pet perfume products are emphasizing their e-Commerce channels as well as supplying at-home goods and consumer engagement on their websites through feedback and online reviews.

Who is winning?

Leading manufacturers of pet perfume market are focused on aggressive marketing strategies, advertisements, and new product launches that have driven sales of pet perfume as well as pet perfume market growth.

The major manufacturers in the pet perfume market are Mipuchi, Captain Zack, Odo-Rite, Alpha Aromatics, Boltz, Pets Empire, Bodhi Dog, Earth Bath, South Barks, Lambert Kay, Guangzhou Yilong Daily Chemicals Company Ltd, Arm & Hammer, and Nature’s Miracle among others.

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Market: Segmentation

By Form Type :

  • Spray
  • Liquid
  • Oil

By Animal Type :

  • Dogs
  • Cats
  • Birds
  • Others

By Price Range :

  • Mass
  • Premium

By Ingredient Type :

  • Alcoholic
  • Non-Alcoholic

By Sales Channels :

  • Veterinary Clinics
  • Online Retailing
  • Wholesalers/ Distributors
  • Supermarkets/Hypermarkets
  • Pharmacy/ Drugstores
  • Convenience Store
  • Pet Specialty Stores
  • Other Sales Channel

By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA