Pet Oral Care Market is Increasing Due to Awareness about Dental Hygiene

The pet oral care market is poised to reach an US$ 11,848 million valuation in 2022. Sales are projected to increase at a 3.5% growth rate, with the market size reaching US$ 16,711 Million by 2032.

The proliferation of health-conscious customers globally has resulted in increased demand for organic pet oral products forcing pet oral care market participants to align their portfolio and branding in accordance with market expectations. Pet oral care product has risen in popularity among pet lovers due to the benefits and importance of taking care of oral hygiene of pets.

Pet owners are increasingly turning to e-commerce to acquire pet health items, including dental care because they provide a large choice of products at unique discounts and prices. Amazon, Flipkart, Alibaba, and other e-commerce industry giants provide a diverse choice of items from across the world.

Players operating in the global pet oral care industry adopted various development strategies and marketing campaigns to expand their market share, exploit developing countries with increasing populations for emerging market opportunities and increase the profitability in the market.

Several reasons are projected to contribute to the South Asian market, including an increase in pet lovers/ owners and a growing overall population, particularly in emerging nations such as China and India.

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Key Takeaways from the Pet Oral Care Market Study:

  • In terms of end user, demand for pet oral care likely to escalate among households more as compared to other end user categories.
  • South Asia and Europe are developing as two of the largest market for pet oral care by competing with the established players in the North America market.
  • The global pet oral care market is currently experiencing a shift in consumer’s preference from conventional to multifunctional and organic products.
  • By sales channel, online sales segment is anticipated to rapidly grow its share in pet oral care market size.

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Key Segments Covered in Pet Oral Care Industry Research

By Product Type:

  • Edible Paste
  • Mouth wash/ Rinse
  • Toothbrush
  • Dental Chews/ Gums
  • Dental Cleaning sprays

By Price Range:

  • Economical range
  • Mass range
  • Premium range

By End Users:

  • Veterinary specialty
  • Private vet clinic
  • Households
  • Animal Shelter

By Pet type:

  • Dog
  • Cat
  • Bird
  • Exotic Pet (Rabbit, Bearded Dragon, Horse, etc.)

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Multi-Brand Stores
  • Discount Stores
  • Pet Speciality Stores
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania

Pet health care brands are expanding their penetration in the pet oral care market because of increase concerns in oral conditions among pets specially cats and dogs. Furthermore, many brands operating in pet oral care market are using organic ingredients and flavour extracts and innovating dentals chews to attract more customers have also positively impacted the market growth.” says an FMI analyst.

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