Organic Traffic: 6 Strategies to Increase Access and Attract Customers
Generating organic traffic to your website or blog can, at first, be a difficult and time-consuming task. And, in fact, it is not entirely wrong.
Organic traffic really requires a lot of dedication and patience, because, unlike paid traffic, the results are, yes, a little longer.
But what you need to understand is that the results are increasingly effective, despite the time being a little more expensive than the instantaneousness of paid traffic.
Digital marketing has several strategies that can be used as alternatives to paid solutions.
These resources allow you to improve the performance and organic traffic of a blog, through tools that are accessible to entrepreneurs with a limited budget.
Today, practically everything you think about acquiring or knowing can be found on Google.
However, the master Google assumed, by far, the position of holder of knowledge and it is he who, most of the time, directs us to what we want.
If you have a website with a high volume of organic visits, this means that you deliver top-notch content, you have credibility, market authority and, above all, you have already earned the trust and loyalty of your audience.
Having all this, in an increasingly competitive digital environment, is simply having the icing on the cake.
In short, I’m sure you, more than ever, want that cherry right now.
And then? Ready to build organic traffic and attract more customers and leads to your business spontaneously and effectively?
In this article we will explain some alternatives that can be used, above all, to generate more traffic to your landing pages.
Continue reading and learn about:
- What is organic traffic
- Paid traffic versus organic traffic
- Which is better: organic or paid?
- Why invest in organic traffic
- 5 benefits of investing in organic traffic
- Increase Organic Traffic Using These 6 Strategies
What is organic traffic?
Businessman’s hand use digital tablet and open financial report to check business statistics
When you do a Google search what usually happens? How does this happen?
Well, as a rule, there are two predominant forms:
First : you search for a specific keyword and then you are attracted by a link from a website that normally appears in the top positions.
Second: you search directly by the website’s domain.
Let’s assume you want to know about “SEO strategies”. That would then be your keyword, and based on that search item, Google would offer you all the results it deems relevant to your search.
And how does the seeker make this “judgment”?
Generally, the sites that appear in these top positions and therefore receive more organic clicks are associated with good SEO practices.
That is, they are those techniques aimed at optimizing websites and blogs so that they occupy a good position on Google.
The Google search robot, understanding that well-crafted content can be useful for searches, makes it available at the time of the search.
Therefore, by keyword or directly by domain, the site where you are going to carry out your search is, therefore, receiving organic traffic , from the moment you click on the link and access the page.
This large number of organic visitors, as we said, was not attracted by pure luck.
There was a lot of effort and dedication to correctly apply all the techniques and generate this organic traffic.
And, as we also said, it doesn’t happen overnight.
Paid traffic vs organic traffic
Well, paid traffic, as the name implies, is the one you invest money to attract visitors.
Sponsored links, by Google Ads, and ads on Facebook and Instagram are the most classic examples of paid traffic generators.
They are more instant options that guarantee satisfactory results in the short term.
Which is better: organic or paid traffic?
This is a very common question, especially for those who are starting in the universe of digital marketing.
And his answer is: one does not exclude the other.
That’s right. You can and should work both techniques in parallel.
Organic traffic will guarantee you solidity in your work in the long term. As we saw earlier, it is traffic that will spontaneously lead people to your business and, therefore, are much more likely to purchase your product or service.
But if you’re starting and have a new business, for example, investing in paid traffic might also be a good option.
With it, you draw the attention of a possible audience to your business and begin to establish your first contacts, above all, for what could become a lasting relationship.
Just imagine: you work on organic traffic, using all the appropriate efforts and techniques and delivering great content, but, at the same time, you sponsor some post or link to a promotion, product or service.
Market wiz tip: that visitor who arrives through paid traffic can, if you win him over, become part of the organic traffic in a short time, as he will like your business and will start visiting your website or blog more often.
Did you see how the two strategies can perfectly walk side by side?
Why invest in organic traffic?
The biggest and main reason to start investing in organic traffic right now is to build a loyal relationship with your audience at no cost.
Just imagine if every time you wanted to attract an audience you had to PAY?
Of course, using the two traffic strategies, as we pointed out above, is incredibly valid, but as long as it is planned.
After all, there’s no point in investing rivers of money in ads and in the end the conversions don’t exceed the investment or stay with them, isn’t it?!
That’s why organic traffic is a wonderful way to achieve this goal spending little, or better NOTHING.
Whoever invests in organic traffic is automatically increasing engagement and strengthening the relationship with the audience in the long term.
In addition, it shows that your content is of quality and is therefore being displayed spontaneously to your audience.
Over time, your business will gain more credibility and authority and more and more people will access it in search of a solution to what they are looking for.
Obviously, it is a job that, as has already been said, requires patience and constancy .
After all, you can’t publish content once in a lifetime and another in death and think that you’ll be working to increase the organic traffic to your website or blog.
It takes cadence, editorial planning and constant production, because winning the trust of Google and its users doesn’t happen all at once and overnight, huh!
Benefits of increasing organic traffic
An hourglass falling money and in the background an upward graph
You’ve already seen that it’s worth investing in organic traffic and seeking spontaneous audience for your business.
He also saw that he could use techniques for organic and paid traffic simultaneously with good planning.
Now let’s see the top five benefits to convince you to increase your organic traffic right now:
1 – Conquer authority in organic traffic
The more you become known for good content, the more you gain authority in your niche.
Think of a website or blog that you keep an eye on for publications. It is probably already a reference for you and it certainly became one because there you can always find relevant information for what you need.
That’s exactly what good work to increase organic traffic does. Over time, you will become a reference and being a reference is a sign of quality!
2 – Cost-effective
This analysis is very simple and intuitive. With organic traffic, you won’t be spending money, as with paid traffic techniques, therefore it represents an attractive cost-effective method.
Although investing in good SEO techniques and incredible content comes at some cost, the profit margins end up being very rewarding if you bet on the right strategies.
3 – Relationship with organic traffic
We have already mentioned here that building organic traffic to your website or blog is building a relationship with your audience.
By spontaneously attracting more people, your chances of retaining these customers are much greater, as they come to you because they want to, because they like what you offer.
So you start to have a more lasting relationship with this audience.
It’s like the beginning of a relationship. First you get to know the person, as you get to know more, you become interested and enjoy being together more and more.
Organic traffic works like this too. The stages evolve until you reach a moment of total loyalty to your business.
4 – Duration
Sponsored campaigns that generate paid traffic have a limited duration: the available budget is over, the campaign ceases.
Organic posts, when they are relevant, can lead the ranking of search engines indefinitely.
It is enough that your SEO techniques and the production of quality content are up to date, keeping the text up to date.
5 – Relevance in organic traffic
If you invest in organic traffic and your post appears in the top positions on Google, believe me: your content is relevant.
When you do a search, paid results, i.e. sponsored posts, appear first, before organic results. Google puts them ahead because there was investment, who pays, takes!
But the user almost never accesses a sponsored link, precisely because it looks like an advertisement, and ends up going to the first organic results. It’s instinctive, take the test!
And if your site is up to date with organic traffic techniques, After all, you will be there exclusively for merit, for the quality you present, for responding to the essence of the keyword and for offering a good user experience.
Increase Organic Traffic Using These 6 Strategies
Magnifying glass with SEO concepts
1 – SEO
SEO (Search Engine Optimization) is the main strategy used to increase the organic traffic of a website.
With it, search engines understand the relevance of the site for a given search in order to offer the user the best experience.
Among the factors that are considered for the SEO of a specific content, the following can be highlighted:
- key words
- title
- interties
- internal and external link
- meta description
As for the relevance of a blog itself, other factors are considered, such as: backlinks, whether the site is mobile friendly, titles, domain authority and others.
The landing pages must be in these contents, according to the relevance of the theme and publication, through interesting offers for the user, such as an e-book, webinar and others.
To do this, use an objective call to action and use an attractive design on the page.
2 – Email Marketing
The contact base that the company already has is fundamental for new business opportunities. Keep sending email marketing frequently and attract users with relevant content, call to action and new offers to convert on landing pages.
It is essential that there is a tracking of visitors so that a user who has already provided basic information in a first conversion, has other questions asked in a next visit, which allows him to be taken further in the buyer’s journey.
3 – Inbound marketing
Inbound marketing is a new digital marketing methodology that proposes the union of different strategies to strengthen the brand’s online presence.
With the buyer’s journey methodology, the objective is to be unique for the user and enable him to continue with the purchase through the informative content created to support this advance.
Inbound allows the company to integrate different solutions and be more relevant to the user, which improves the shopping experience and also influences brand perception, improving results, increasing traffic and lead conversions.
4 – Have a blog
The more pages a website has, the more possibilities it has to be positioned in search engines.
This means that content marketing, such as a corporate blog, is one of the main strategies for those who want to attract new visitors.
All content should be optimized with keywords and SEO techniques to increase the chances of ranking for relevant business terms.
Use call to action in blog posts and use terms that encourage the user to want to know more about the topic, offer e-books, whitepapers and other complementary materials.
5 – Social Networks
Social networks are a fundamental channel for a strategy to increase organic traffic and more access to the website’s landing pages.
In many cases, the company can directly post the call to landing page (blog) on the timeline.
However, it is essential that the page is responsive, as a considerable part of social media users access these channels via smartphone.
Failure to be careful can result in lost conversions and user complaints.
6 – Marketing automation
Marketing automation is a new feature that has been used to increase revenue and lower conversion cost.
Therefore, automation is about customizing the company’s platforms so that there is closer and more differentiated contact with the lead, allowing the sales team to be more aware of the user’s stage in the buyer’s journey.
How does it relate to landing pages? Marketing automation allows you to get to know the user better to increase organic traffic and direct them to landing pages that better meet their expectations.
Do you already use any of these tools to generate organic traffic to your blog?
Our specialized team is ready to make your business take off!
